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Competitive Intelligence Database

Competitive Intelligence Database. Nick Smith – Feb 06. Competitive Intelligence Database. Single location for all information Company demographics Product detail Competitive Situations Lotus Notes Based Regular updates/review. Competitor_Information.nsf. The database is

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Competitive Intelligence Database

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  1. Competitive Intelligence Database Nick Smith – Feb 06

  2. Competitive Intelligence Database • Single location for all information • Company demographics • Product detail • Competitive Situations • Lotus Notes Based • Regular updates/review

  3. Competitor_Information.nsf The database is replicated on all local servers

  4. Create a local copy on your laptop The database is almost 100Mb already. Create a local copy if you travel !

  5. Competitor Information – “All”

  6. Competitor Information - Latest News A summary of any recent announcements

  7. Competitor Information - Demographics An overview of the competitors business

  8. Competitor Information - Products A summary of the competitors products. Note links to each product.

  9. Competitor Information - Marketing Collateral Brochures, Newsletters, Manuals, Adverts, Press Articles, etc…

  10. Competitor Information - Competitive Brief A summary of the competitors perceived strengths and suggestions for attack !

  11. Product Information – “All”

  12. Product Information An overview of the specific product

  13. Product Information - Competitive Analysis Strengths and weaknesses of the specific product

  14. Send Competitor Information Send me ANYTHING you find or any comments on the database content

  15. Feedback Send me Press Articles, Price Lists, Users Comments, etc…

  16. Competitive Situations • “Create New Competitive Situation” • Prospect • Decision makers • Deadlines • Competitor • Sales person and AE • Document Audience • Optionally include Regional Sales Manager, PLM, R&D etc.. • Quotations • Benchmark models • Automated Email notifications

  17. Competitive Situations A list of all competitive situations

  18. Create New Competitive Situation

  19. Competitive Situation - Detail Include ALL background information,benchmark models, decision criteria, deadlines etc..

  20. Competitive Situation - Detail Use the “Document Audience” to alert others and get help

  21. Competitive Situation - Comment History Anyone can add comments and offer advice – you are NOT alone !!

  22. Automated Email Notification Anyone included in the “Document Audience” receives automated email notification

  23. Summary • The Competitive Intelligence Database is a central location where we can collate data, track competitive sales situations and share competitive experience • When Sales enter into a Competitive Situation then this will be tracked and contribitions can be made from PLM, Sales Managers, AE's and R&D to progress the sale • With time we will accumulate knowledge on competitors strengths and weaknesses

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