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ระดับหน้าที่ หรือ ระดับปฏิบัติการ (Functional Level Strategy) PowerPoint PPT Presentation


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ระดับหน้าที่ หรือ ระดับปฏิบัติการ (Functional Level Strategy). ด้านวิจัยและพัฒนา (R&D Strategy) ด้านการปฏิบัติการ (Operations Strategy) ด้านการเงิน (Financial Strategy) ด้านการตลาด (Marketing Strategy) ด้านทรัพยากรมนุษย์ (HR Strategy). กลยุทธ์ในระดับต่างๆ. ระดับหน้าที่ (Functional Level )

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ระดับหน้าที่ หรือ ระดับปฏิบัติการ (Functional Level Strategy)

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(Functional Level Strategy)


  • (R&D Strategy)

  • (Operations Strategy)

  • (Financial Strategy)

  • (Marketing Strategy)

  • (HR Strategy)


  • (Functional Level)

  • 5

    • (R&D)

    • (Operations)

    • (Financial)

    • (Marketing)

    • (Human Resource)


  • Core Process & Systems Model

  • (Product Development Process)

  • (Demand Management Process)

  • (Order Fulfillment Process)


  • (Product Development)


  • (Demand Management)

  • (customer satisfaction) (customer value)

  • (attribute)

  • (benefit)

  • (purpose)


  • (Order Fulfillment)

  • (standard VS customization)

  • Mass Production Lean Production


TQM & CPR

(Total Quality Management & Core Process Re-engineering)

    • (supplier)


(Strategy Implementation)


1) (Organizational Immune System)

2) (Conflict)

3) (Change)

4)


1) (Organizational Immune System)

(status quo) (leader)

2) (Conflict)

(silence cynic & naysayer)

3) (Change)


  • 4)


INTERVENTION ACTIVITY

ORGANIZATIONAL WORK SETTING

Social

Factors

Physical

Setting

Organizing

Arrangements

Technology

Individual

Behavior

ORGANIZATIONAL OUTCOMES

Individual

Development

Organizational

Performance


  • 7S

  • The McKinseys 7-S Framework

  • Strategy

  • Structure

  • Systems

  • Style (style)

  • Staff

  • Shared Value /

  • Skills


The McKinsey 7-S Framework

Structure

Strategy

Systems

SHARED

VALUES

Skills

Style

Staff


  • ()

    2)

    3)


2

Evolutionary

Revolutionary


Paradigm

() ( )

  • paradigm


(dynamic) paradigm (stable)

(Success Trap)


3

  • (Activity Centered)

    : (inputs)

    2) Strategic Planning (/Programming)

    : (outcomes)

    3) (Organizational Learning)

    :


2

1) Strategic Planning

/ Programming

2) Organizational Learning


1) Strategic Planning evolutionary

Strategic Planning

PPBS (Planning, Programming, Budgeting System)


: (stable) (simple) (mature) (inflexible) (Tightly Coupled Operations)

VS


2) Organizational Learning

revolutionary evolutionary


Mechanistic Organization

Mechanistic Organization

:

:

Organic Organization

(Strategic Planning)


  • Discovery

  • Action


  • Login