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JENIS PENGECER / TOKO ECERAN DAN RITEL JASA

JENIS PENGECER / TOKO ECERAN DAN RITEL JASA. Klasifikasi Toko Eceran 1. By ownership : Corporate retail chain Coorporative chain Franchise system 2. By size : Sales Number of employee. 3 . By assortment and variety General line store :

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JENIS PENGECER / TOKO ECERAN DAN RITEL JASA

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  1. JENIS PENGECER / TOKO ECERAN DAN RITEL JASA Klasifikasi Toko Eceran 1. By ownership : • Corporate retail chain • Coorporative chain • Franchise system 2. By size : • Sales • Number of employee

  2. 3. By assortment and variety • General line store: refers to operations that carry a wide variety of product line with at least some depth of the assortment in each line. Terdiridari : 1. Department store(toserba) 2. Discount store 3. Category Specialist

  3. b. Limited line store refers to operations that carry only one or few related line of merchandise. Limited line stores sell a single but broad category of merchandise. Terdiridari : • Specialty store • Superstore • Boutique • Factory outlet

  4. c. Food retailing, terdiridari : • Supermarket (pasarswalayan) • Hypermarket • Convenience store • Wharehouse club

  5. 4. Non store retailing: a. Electronic tailing (e-tailing) b. Catalog and direct mail retailing. *Catalog : *Direct mail retailing : c. Direct selling is d. TV home shopping

  6. Services Retailing Services retailer is : • Retailers for which the major aspect of their offering is services versus merchandise. • Firms / retailers selling primarily services rather than merchandise (Levy and Weitz, 2004 : 63) Contoh-contohservice retailer : Airline : Merpati, garuda Automobile retail : Cipaganti Bank : BNI, BCA  Credit card : Visa, Citibank Education : Unpad, Unpar

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