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Beyond Wannabe Contextual Matching

Beyond Wannabe Contextual Matching. Thomas Hargis VP Sales and Marketing. 15 year veteran of the information industry 4 years with YellowBrix P&L responsibility for sales, marketing, customer service and business development. True Contextual Analysis.

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Beyond Wannabe Contextual Matching

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  1. Beyond Wannabe Contextual Matching

  2. Thomas HargisVP Sales and Marketing • 15 year veteran of the information industry • 4 years with YellowBrix • P&L responsibility for sales, marketing, customer service and business development

  3. True Contextual Analysis • Taking contextual analysis from the macro level to the micro level: from full page analysis to paragraph-by-paragraph analysis. • Currently providing macro view, and most are not truly “contextual” and include sentiment ranking, etc. • Allows for more advertising on sites of questionable content

  4. True Contextual Analysis • September 11 articles: yesterday and today • Jews and Nazis: History or Hate Crimes content? • Michael Jordan: NBA All-Star, Businessman or Philanthropist?

  5. True Contextual Analysis • Advertisements on pages currently not served by advertising

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