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RES 351 Entire Course • RES 351 Week 1 Discussion Question 1 • RES 351 Week 1 Discussion Question 2 • RES 351 Week 1 Individual Assignment Current Events in Business Research Paper • RES 351 Week 2 Discussion Question 1 • RES 351 Week 2 Discussion Question 2 • RES 351 Week 2 Individual Assignment Business Research Ethics Paper • RES 351 Week 2 LT Reflection Summary

RES 351 Final Exam Guide • 1)Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers. Northwest Airlines utilized _____ to identify these customers. • A. computer programming • B. data warehousing • C. customer relationships management • D. data mining

RES 351 Week 1 Discussion Question 1 • What are the essential tenets of the scientific method, and why is the scientific method important to business research? Toyota has a problem with unexplained acceleration problems in some of its top models. It closed down plants and stopped production on several models. What types of research might Toyota conduct to make these decisions?

RES 351 Week 1 Discussion Question 2 • Why is research ethics important in business? Describe the rights and obligations of the participant, researcher, and research sponsor? A data processing analyst for a research supplier finds that a preliminary computer run of survey results show that consumers love a client’s new product. The employee buys a large block of the client’s stock. Discuss the ethical ramifications of this decision. Which research participant or participants will be harmed by this action?

RES 351 Week 1 Individual Assignment Current Events in Business Research Paper (New) • Current Events in Business Research • Resources: The University Library or the Electronic Reserve Readings • Find an article in the University Library that contains a research study in • the functional area of your own job or a functional area you desire to be • a part of someday. • Write a 700- to 1,050-word summary:

RES 351 Week 1 Individual Assignment Current Events in Business Research Paper • We have another New set of Week 1 Paper (with new Instruction) which could be found on this link • http://www.res351genius.com/product-35-RES-351-Week-1-Individual-Assignment-Current-Events-in-Business-Research-Paper-(New) • Write a 300-word summary of the business research process by describing the business research process from your experience in the workplace or in an article you find through the University Library.

RES 351 Week 2 Discussion Question 1 • You are the supervisor of a call center. Lately, there have been many misdirected or dropped calls. Develop one or two research questions and three hypotheses that might account for misdirected or dropped calls. Why must business managers understand the importance of business research and how it is used in their organizations?

RES 351 Week 2 Discussion Question 2 • What are dependent variable and independent variable? Select a library article that uses the quantitative research method and identify the dependent variables and independent variable researched in the article. Provide examples of primary, secondary, and tertiary information sources at your current place of employment. How has each one been used?

RES 351 Week 2 Individual Assignment Business Research Ethics Paper (New) • Business Research Ethics • Resources: The University Library or the Electronic Reserve Readings • Identify a business research project in your own business or locate a • business research article in the library. This project should be one that • you perceive to be conducted in an ethical manner.

RES 351 Week 2 Individual Assignment Business Research Ethics Paper • We have another New set of Week 2 Business Research Ethics Paper (with new Instruction) which could be found on this link • http://www.res351genius.com/product-34-RES-351-Week-2-Individual-Assignment-Business-Research-Ethics-Paper-(New) • Resources: The University Library or the Electronic Reserve Readings • Find an article using the University Library or in the Electronic Reserve Readings that discusses unethical business research conduct that has resulted in individuals or a firm being convicted, or at least tried for, this conduct. Some examples include the following:

RES 351 Week 2 Learning Team Assignment Preparing to Conduct Business Research Part 1 (New) • Preparing to Conduct Business Research: Part 1 • Select an issue, opportunity, or problem facing an organization. • Write a 700- to 1,050-word proposal that addresses the following questions: • • Describe the selected issue, opportunity, or problem facing the organization.

RES 351 Week 2 LT Reflection Summary • Collaborate with your learning team to discuss the previous week’s objectives. • Discuss how you can apply them to a business setting or situation.

RES 351 Week 3 Discussion Question 1 • Differentiate between the scientific method and applied research. Which one is most often used in business? Provide an example of either that might be appropriate from your current or previous place of employment. You are the manager of a hotel. There have been several complaints from guests relating to employee attitude. Provide a description of three different types of research that might be appropriate for this situation.

RES 351 Week 3 Discussion Question 2 • What is survey research? What are the advantages and disadvantages of using surveys to collect data? Describe a research situation where survey research is appropriate and explain why. Jake and 10 other consumers were invited to participate in a focus group to discuss their experience with using the Apple® iPhone® mobile digital device. Develop a set of questions the focus group moderator might ask to gain a better understanding of their experience.

RES 351 Week 3 Individual Assignment Stages of the Research Process (New) • Stages of the Research Process • Resources: The University Library or the Electronic Reserve Readings • Find at least two business research peer-reviewed articles in the • University Library. • Write a 700- to 1,050-word paper in which you practice identifying the • critical first stage of developing any research study: • • State the purpose of the business research for each article.

RES 351 Week 3 Individual Assignment Understanding Business Research Terms and Concepts Part 1 • We have another New set of Individual Assignment Understanding Business Research Terms and Concepts Part 1 (with new Instruction) which • could be found on this link • http://www.res351genius.com/product-30-RES-351-Week-4-Individual-Assignment-Understanding-Business-Research-Terms-and-Concepts-Part-1-(New) • Resource: University of Phoenix Material: Understanding Business Research Terms and Concepts: Part 1 • Complete the University of Phoenix Material:

RES 351 Week 3 Learning Team Assignment Preparing to Conduct Business Research Part 1 • We have another New set of Preparing to Conduct Business Research Part 1Paper (with new Instruction) which could be found on this link • http://www.res351genius.com/product-33-RES-351-Week-2-Learning-Team-Assignment-Preparing-to-Conduct-Business-Research-Part-1-(New) • Select an issue, opportunity, or problem facing your organization. • Write a 700- to 1,050-word paper that addresses the following questions: • • What are the research questions? • • What are the hypotheses?

RES 351 Week 3 LT Reflection Summary • Collaborate with your Learning Team to discuss the previous week’s objectives. • Discuss how you can apply them to a business setting or situation.

RES 351 Week 3 Team Assignment Preparing to Conduct Business Research Part 2 (New) • Preparing to Conduct Business Research: Part 2 • Build on the business problem identified in Preparing to Conduct • Business Research: Part 1. • Write a 700- to 1,050-word paper that addresses the following • questions: • • What are the key business objectives?

RES 351 Week 4 Discussion Question 1 • During the 2010 Super Bowl® game, the Snickers™ candy bar campaign was voted the best ad among men and women 18 and older and youth 18 or younger. The ad featured a neighborhood football game in which one of the players, who has dwindling energy, is tackled again and again. His teammates tell him, “You play like Betty White!” The 80-year-old actress and comedian appears in the ad as the football player being tackled. If you were the owner of the ADBOWL® website, how would you draw the sample to measure the best ad that aired during the Super Bowl® game among the three groups of interest?

RES 351 Week 4 Discussion Question 2 • What are the merits of, and problems with the following: • Rating and ranking scales; • Likert and differential scales; and, • Unidimensional and multidimensional scales • Under what conditions would you recommend the following: • o Probability sample • o Non–probability sample

RES 351 Week 4 Individual Assignment Understanding Business Research Terms and Concepts Part 1 (New) • We have another New set of Individual Assignment Understanding Business Research Terms and Concepts Part 2 (with new Instruction) which • could be found on this link • http://www.res351genius.com/product-28-RES-351-Week-5-Individual-Assignment-Understanding-Business-Research-Terms-and-Concepts-Part-2-(New) • Resource: University of Phoenix Material: Understanding

RES 351 Week 4 LT Reflection Summary • Collaborate with your Learning Team to discuss the previous week’s objectives. • Discuss how you can apply them to a business setting/situation.

RES 351 Week 4 Team Assignment Preparing to Conduct Business Research Part 3 (New) • Preparing to Conduct Business Research: Part 3 • Build on the work you conducted in Preparing to Conduct Business • Research: Parts 1-2. • Discuss whether your business problem could primarily be solved using • a qualitative or quantitative research design and also discuss the • benefits of using a both designs in your research.

RES 351 Week 5 Discussion Question 1 • What are parametric tests? Distinguish between a Z-test and a t-test. Provide an example of each one that might be appropriate for your current or previous place of employment. What are the advantages and disadvantages of nonparametric tests? When does one use nonparametric tests?

RES 351 Week 5 Discussion Question 2 • Describe five descriptive statistics used to explain the basic properties of variables. Which ones are used at your place of business?

RES 351 Week 5 Individual Assignment Understanding Business Research Terms and Concepts Part 2 (New) • Understanding Business Research Terms and Concepts: Part 2 • Research at least three quantitative data collection instruments and sampling methods available to researchers using the text and additional resources from the University Library. • Identify two articles in the University Library: one in which the business problem

RES 351 Week 5 Individual Assignment Understanding Business Research Terms and Concepts Part 3 • Resource: University of Phoenix Material: Understanding Business Research Terms and Concepts: Part 3 • Complete the University of Phoenix Material: Understanding Business Research Terms and Concepts: Part 3.

RES 351 Week 5 LT Reflection Summary • Collaborate with your Learning Team to discuss the previous week’s objectives. • Discuss how you can apply them to a business setting or situation.

RES 351 Week 5 Team Assignment Preparing to Conduct Business Research Part 3 • We have another New set of Team Assignment Preparing to Conduct Business Research Part 3 (with new Instruction) which could be found • on this link • http://www.res351genius.com/product-29-RES-351-Week-4-Team-Assignment-Preparing-to-Conduct-Business-Research-Part-3-(New) • Build on Preparing to Conduct Business Research: Part 1, completed in Week Three, and Preparing to Conduct Business Research: Part 2, completed in Week Four.

RES 351 Week 5 Team Assignment Preparing to Conduct Business Research Part 4 (New) • Preparing to Conduct Business Research: Part 4 • Build on the work you conducted in Preparing to Conduct Business • Research: Parts 1-3. • Develop or select the instruments your team will use to collect data and conduct interviews and the appropriate sampling or research methods for your quantitative design.

RES 351 genius Education Begins/res351genius.com FOR MORE CLASSES VISIT www.res351genius.com

RES 351 genius Education Begins/res351genius.com