Northwind traders
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Northwind Traders. Business Plan. Mission Statement. To be the leading provider of adventure vacations for 25- to 35-year-old business professionals in the tri-county region. #1. Products & Services. Key Personnel. Heather Mitchell, President and CEO

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Northwind Traders

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Northwind traders

Northwind Traders

Business Plan


Mission statement

Mission Statement

To be the leading provider of adventure vacations for 25- to 35-year-old business professionals in the tri-county region

#1


Products services

Products & Services


Key personnel

Key Personnel

  • Heather Mitchell, President and CEO

  • Jim Kim, Vice President of Sales and Marketing

  • Richard Bready, Office Manager

  • Amy Egert, Sales Assistant

  • Jae Pak, Business Consultant


Market forecast

Market Forecast

World forecast for adventure travel vacations (in million arrivals)


Business concept

Business Concept

  • Hassle-free adventure vacations

  • Customized travel itineraries

  • Detailed knowledge of destinations and activities

  • Full-service travel planning resource


Competition

Competition

  • General travel agencies

    • Wide range of destinations

    • Little knowledge of adventure destinations/activities

  • Other adventure travel agencies

    • Cater to backpacker market

    • Target cost-conscious, younger travelers

  • Internet travel sites

    • Few offer all-in-one planning

    • Little to no customer support


Goals and financial forecast

Goals and Financial Forecast

  • Targeted client growth

    • 660 this year

    • 1,400 in year two

    • 2,100 in year three

  • Projected profits

    • $304,000 by year two

    • $496,000 in year three


Advertising strategies

Advertising Strategies

  • Public relations (press releases)

  • Shop front (display window, with video)

  • Web site

  • Customer relations (repeat business and referrals)

  • Press advertising


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