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V.I.P. proudly presents: Sugar & Babe PowerPoint PPT Presentation


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V.I.P. proudly presents: Sugar & Babe. V.I.P. AG Mühlenkamp 38, 22303 Hamburg Tel. 040-440101, [email protected] Sugar & Babe – Another live-style brand by Crown Creative Co. Sugar&Babe is the new license concept that just arrived from Japan where it is already very successful.

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V.I.P. proudly presents: Sugar & Babe

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V.I.P. proudly presents:Sugar & Babe

  • V.I.P. AG

  • Mühlenkamp 38, 22303 Hamburg

  • Tel. 040-440101, [email protected]


Sugar & Babe – Another live-style brand by Crown Creative Co.

  • Sugar&Babe is the new license concept that just arrived from Japan where it is already very successful.

  • The live-style brand concept is developed by Crown Creative Co., who launched also Rebecca Bonbon (by the original creator of “Hello Kitty”)

  • The idea of Sugar&Babe is based on 2 mysterious and sexy cats. Sugar, the white cat, is glamorous and sexy. Babe is a more mysterious and independent black cat.

  • Sugar&Babe are two sisters born in London who are involved into a career of rock and roll musicians !

  • The two cats represent the “Japanese Glam Rock trend” that has invaded already many countries abroad.

  • Claim: “Bring some Sugar&Babe in your life”


Sugar&Babe are successful in many markets


Sugar&Babe attracts promising target groups

  • Young female adults with medium to high purchasing power

    • Desire to make a clear statement about the own personality: I am either a Sugar, or a Babe.

    • Use the trendy and glamorous design to look young

  • Young girls

    • Sugar&Babe mean friendship similar to young girls friends

    • The design exceeds the successful Hello Kitty design, which has already emotionalized young girls


  • Licensing in international markets and categories has started

    • Countries

      • Japan, France, Portugal, Russia & CIS

  • Categories

    • Fashion, accessories, stationery products, bags, mobile gadgets, banking, shoes


  • The Style Guide offers many options to develop designs for each target group based on individual needs


    VIP exclusively offers license opportunities for Sugar&Babe

    • Markets: Germany, Austria and Switzerland

    • Categories: All suitable products including advertising and promotion


    S&B licensed quality products in Portugal JM Inacio


    S&B licensed quality productsBTS: School Pack in France


    Tel Mobile : Virgin Mega,Cellcast Media


    S&B licensed quality products in Japan: Apparel, shoes a.o.


    S&B licensed quality fashion accessories in Japan


    Start your next success with Sugar&Babe and V.I.P.


    For further information please contact:

    V.I.P. Entertainment & Merchandising AG

    Mühlenkamp 38, 22303 Hamburg

    Tel : +49 (0)40-440101, Fax 442323

    eMail: [email protected]


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