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Thin Wheels. Norton Gemini RightCut Upgrade July 2014. Norton Gemini RightCut Upgrade. WHAT is changing? Gemini RightCut line in all sizes, Type 01/41 and Type 27/42 Not specialty items like ALU and SS/INOX products WHERE are we making modifications? Thickness, Grain, Bond and Process

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Thin wheels

Thin Wheels

Norton Gemini RightCut Upgrade

July 2014


Norton gemini rightcut upgrade

Norton Gemini RightCut Upgrade

  • WHAT is changing?

    • Gemini RightCut line in all sizes, Type 01/41 and Type 27/42

      • Not specialty items like ALU and SS/INOX products

  • WHERE are we making modifications?

    • Thickness, Grain, Bond and Process

  • HOW will it change?

    • 4-1/2”, 5” completely changed by Aug 15, 2014

    • 6”, 7”, 9” in September 2014

  • WHY is Gemini RightCut being upgraded?

    • Provide the best value on 100% Aluminum Oxide cut off wheels in the market.

  • WHO is should use these wheels?

    • Anyone who values quality, competitive price, comfort of cut and precision cuts.

  • WHEN is it available?

    • In Stock at DCE by Aug 15, 2014


Old vs new gemini rightcut

Old vs. New Gemini RightCut

*Data above is based on 5” wheels


Features and benefits

Features and Benefits

  • Life Improvement

    • 60% in CS and 40% in SS

  • Cut Rate Improvement

    • 20% in CS and SS

  • ‘Feel’ Improvement

    • Not quantifiable but new wheels eat through metal as if they were ‘cutting butter’

    • Less force required to make first cuts

  • Thinner wheel design = thinner kerf

  • Lower amperage needed = $avings in electrical grinders

  • Made in our Brownsville, Texas plant


Gemini vs competition life vs cut rate with 5

Gemini vs. CompetitionLife vs. Cut Rate with 5”

20% faster cut

60% more life

Cutting A36 Flat Bar 4 x 1/8in


Gemini vs competition cost vs cut rate with 4 1 2

Gemini vs. CompetitionCost vs. Cut Rate with 4-1/2”


Review testing a rightcut

Review: Testing a RightCut

  • Materials Needed

    • Norton Gemini RightCut and Competitor

    • Timer (optional)

  • Directions:

NOTE: Fresh wheels are always better performing.


Gemini vs competition life vs cut rate with 51

Gemini vs. CompetitionLife vs. Cut Rate with 5”

20% faster cut

60% more life

Cutting A36 Flat Bar 4 x 1/8in


Winning every test density matters

Winning Every Test – Density Matters

Every competitor’s box of wheels contains a range of thickness and weight

.050” .055” .060” .065”

-

+

Faster

cutting

slower

cutting

THICKNESS

-

+

LOWER

LIFE

LONGER

LIFE

WEIGHT

32g 34g 38g 40g

No caliper? Choose Walter test wheels a gram or two lighter than ours.


Product list

Product List


Launch support

Launch Support

Wheel Sample Mailer 4-1/2”, 5”

Flyer – reorder form #8520

Additional sample mailers ready to order now from DCE – reorder form #8521 and specify4-1/2” or 5” size

Web Ads

Koozies

10/box with wheel sample mailers


Additional launch support

Additional Launch Support

Print Ad - Fabricator

PackagingIntroductory on all converted UPCs

Grinding Wheel Box Insert

Landing Page

Video

Web Ads


Customer promotion

Customer Promotion

  • New Parts Addition

  • Bulk packs for Type 27/42 wheels in4 ½” 5”, 6”

    • Type 01/41 already in stock for same sizes

    • NOTE: RightCutEVO bulk packs will be eliminated as we sell off

  • FREE Ducks Unlimited Shooting/CAMO Sunglasses Kit in every bulk pack case highlighted on flyer

    • Interchangeable lenses

    • High quality

    • Accessories

  • Pre-packaged in box:

    • 250 wheels, 1 sunglass kit, each box notes giveaway, while quantities last


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