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Imagine you are Steve Ballmer, CEO of Microsoft …. Case study on revolutionary B2B innovations. vs. You are Steve Ballmer, CEO of Microsoft, and you read a newspaper story that quotes Larry Page, co-founder of Google:
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Imagine you are Steve Ballmer, CEO of Microsoft … Case study on revolutionary B2B innovations vs. You are Steve Ballmer, CEO of Microsoft, and you read a newspaper story that quotes Larry Page, co-founder of Google: We will catch up with Microsoft by 2010. Even though our product is not as good as Microsoft Office, we have the advantage that it is free. We also expect that more and more business customers will learn to appreciate this, in particular, because we are constantly improving Google Docs, and we will soon have all of the main functionalities of Office. So far, already 500,000 companies use Google Docs, and every day there are thousands more.
Industry experts judge Google Docs differently Opinions about Google Docs and effects on Microsoft The timing of the market introduction of Google Docs three weeks after the new Microsoft Office 2007 is really a strong signal that Google is sending. Rebecca Wettemann, Nucleus Research Ever since this free software suite has become almost completely compatible with Microsoft office, there is really no reason anymore not to use it. Der Spiegel (German news magazine) Performance-wise, Google Docs just can‘t compete with Microsoft office. I would always chose Microsoft. George Denson, PC Commentor You can‘t even animate the presentations on Google Docs. In the word processing program I can‘t include footnotes. And the spreadsheet program is just not adequate for professional usage. Why are we even talking about the Google package? Gerda Schneider, IT-division of a large bank
Without Office, Microsoft would generate revenues of $ 14 billion less Microsoft sales per division in 2007 Entertainment & Devices 12% Client 29% 32% $ 16,4 billion (out of which 14 billion Office) Microsoft Business Division 22% 5% Server & Tools Online Services Business
Imagine you are Steve Ballmer, CEO of Microsoft … • Case questions • Imagine you are Steve Ballmer and answer the following questions: • How could Microsoft react to Google Docs – which alternatives does Steve Ballmer have? • Which alternative should Steve Ballmer choose – and why? • Which difficulties is Steve Ballmer going to face when trying to implement his decision?
