Social Media for Business

Social Media for Business Overview Social Media for Business www.tazamo.co.uk

Social Media for Business www.tazamo.co.uk

What is Social Media? “Social Media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks” http://en.wikipedia.org/wiki/Social_media Social Media by definition Social Media for Business www.tazamo.co.uk

What is Social Media? So what are the different types of Social Media? Where should we be looking? Social Media by definition Types of Social Media Social Media for Business www.tazamo.co.uk

What is Social Media? • Magazines • Internet forums • Weblogs • Social blogs • Microblogging • Wikis • Social networks • Podcasts • Photographs or pictures • Video • Ratings & reviews • Social bookmarking Social Media comes in many different forms: Social Media by definition Types of Social Media Social Media for Business www.tazamo.co.uk

What is Social Media? Social Networking sites Facebook, Linkedin, Google Plus Micro-blogging Twitter, Tumblr Podcasting sites Soundcloud, MySpace Video Sites YouTube, Vimeo, Vine Photo-sharing sites Instagram, Pinterest Ratings/Review sites WhichWeb, Trip Advisor, Rated People Social bookmarking StumbleUpon, Delicious Social Media by definition Types of Social Media Examples of Social Media Platforms Social Media for Business www.tazamo.co.uk

Will Social Media benefit my business? a wider audience and exposure, quality leads, more sales, feedback, reviews and word of mouth, reputation, promotion? Social Media for Business www.tazamo.co.uk

Case Study 1: Branded Business Page Complete & Informative Relevant Images Mobile Soft Play Hire Services Children's Parties Special Events Based in Essex www.nutnuts-softplay.co.uk Using Facebook & Twitter Social Media for Business www.tazamo.co.uk

Case Study 1: Mobile Soft Play Hire Services Children's Parties Special Events Based in Essex www.nutnuts-softplay.co.uk Using Facebook & Twitter Social Media for Business www.tazamo.co.uk

Social Media Campaign Planning & Strategy Management Set up and maintain accounts correctly Use available tools Select content Stick to your schedule React to climate change Monitor results & feedback • Establish Goals • Establish Metrics • Identify Audience • Locate Audience • Decide on Arena • Consider Brand, image & online personality Social Media for Business www.tazamo.co.uk

Planning & Strategy What do you want to gain from your Social media? • Overall Goals for the business • Important Aims of Campaign • Minor Objectives Establish Goals Social Media for Business www.tazamo.co.uk

Planning & Strategy • Sales Targets • New Enquiries • Conversions • Online Reach • Engagement Levels How are we going to measure our success? Establish Goals Establish Metrics Social Media for Business www.tazamo.co.uk

Planning & Strategy Who are we trying to reach? What are the important factors that define our demographic? • Age group, gender, income group, status? • Interests or Industry? • Location? Establish Goals Establish Metrics Identify Audience Social Media for Business www.tazamo.co.uk

Planning & Strategy Where are our audience? • Do not dilute all of your efforts • Look at demographic data and focus your attention Establish Goals Establish Metrics Identify Audience Locate Audience Social Media for Business www.tazamo.co.uk

Planning & Strategy Establish Goals Establish Metrics Identify Audience Locate Audience Social Media for Business www.tazamo.co.uk

Planning & Strategy Which platforms are we going to use? • Get started with the basics • Most popular for our demographic • A variety of media is important • Range of tools & nature of network Establish Goals Establish Metrics Identify Audience Locate Audience Decide on arena Social Media for Business www.tazamo.co.uk

Social You Planning & Strategy • The personality with which you approach your campaign can be the make or break of your engagement levels • Is your business best represented by a fun, current and personable demeanour, or would you benefit from a more professional and corporate manner? • Each social media platform has an implied etiquette which is beneficial to take on board when liaising with membersof the various communities. • This is your chance to show a different side to your business. Take advantage of the social aspect of the engagement. Establish Goals Establish Metrics Identify Audience Locate Audience Decide on arena Consider our brand & online personality Social Media for Business www.tazamo.co.uk

Social Media for Business www.tazamo.co.uk

Social Media Management Share information about your services, with content rich keywords... What should I be sharing? DO Select content Social Media for Business www.tazamo.co.uk

Social Media Management What should I be sharing? DO Select content Social Media for Business www.tazamo.co.uk

Social Media Management Spam your poor unsuspecting subscribers with post after post of unoriginal, white noise marketing that will ultimately get you removed from their news feed, and potentially reported. What should I be sharing? DO NOT Select content Social Media for Business www.tazamo.co.uk

Social Media Management What should I be sharing? DO NOT Select content Social Media for Business www.tazamo.co.uk

Social Media Management Publish considered, well written posts making use of the relevant tools... What should I be sharing? DO Select content Social Media for Business www.tazamo.co.uk

Social Media Management Create streams of illegible matrix-style code that no human can decipher... Understand the tools before using them What should I be sharing? DO NOT Select content Social Media for Business www.tazamo.co.uk

Nike Case Study Social Media for Business www.tazamo.co.uk

Nike – Case study For the London 2012 Olympics, Adidas were the official sponsors. Social Media for Business www.tazamo.co.uk

Nike – Case study However, this didn’t put Nike off in launching a massive advertising campaign. They launched the #makeitcountcampaign which featured 11 athletes and showed how they “make it count” by pushing their limits. It encouraged us to take to twitter and post our own goals under the hashtag“#makeitcount”. Social Media for Business www.tazamo.co.uk

Nike – Case study Even though Adidas were the official sponsors, Nike’s Facebook fan base grew by 166,718. This was 85,957 more people than Adidas received. Data also showed that Nike received 16,000 tweets that related Nike to the word Olympic compared to 9,295 tweets for Adidas. Social Media for Business www.tazamo.co.uk

Nike – Case study This proved that a well executed Social Media campaign can really push your business further and grow your fanbase against the odds. Social Media for Business www.tazamo.co.uk

Social Media Management Take the opportunity to show the lighter side of your company... What should I be sharing? DO Select content Social Media for Business www.tazamo.co.uk

Social Media Management ...over share. You may be a fresh and fun company, but you are still professional What should I be sharing? DO NOT Select content Social Media for Business www.tazamo.co.uk

Social Media Management When should I be sharing? Make a schedule and stick to it. • 15 minutes to research content Decide on the content you would like to share • 15 minutes on Facebook Publish 1 post, Like 2 posts and reply to 3 comments • 15 minutes on Twitter Create 1 tweet, Retweet 2 posts and mention 1 user • 15 minutes on Google Plus Create 1 post, Do one review, reply to 2 comments. Select content Stick to your schedule Social Media for Business www.tazamo.co.uk

Social Media Management Don’t be afraid of change! The Social Climate changes on a daily basis. • Stay up to date with your audience. As they are trying new things, you will need to also • Keep your pages and platforms up to date with your most recent information. As new layouts, tools become available make sure you use them • Phrases, themes, trends and behaviours will change, keep an eye on your network. • What is good practice and stand out today may be ignored tomorrow, keep yourself current Select content Stick to your schedule React to climate change Social Media for Business www.tazamo.co.uk

Social Media Management Don’t ignore the results. Monitor, react & respond • Pay close attention to your results • Always respond to comments, positive, objective or negative • Report back to your community and followers Select content Stick to your schedule React to climate change Monitor results & feedback Social Media for Business www.tazamo.co.uk

Social Media for Business