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BRAZIL - IT. Software solutions and services provider outlook. Agenda. Brazil and the ROW Brazil and South America Brazil and BRIC Brazil’s economic indicators Brazil’s innovation indicators Brazil’s cultural DNA Brazil’s IT environment Why Brazil is competitive.

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Brazil it

BRAZIL - IT

Software solutions and services provider outlook


Agenda

Agenda

  • Brazil and the ROW

  • Brazil and South America

  • Brazil and BRIC

  • Brazil’s economic indicators

  • Brazil’s innovation indicators

  • Brazil’s cultural DNA

  • Brazil’s IT environment

  • Why Brazil is competitive


Brazil and the rest of the world

Brazil and the Rest of the World

Countries with area

> 4 million km²

Countries with population

> 100 million

Bangladesh

Nigeria

Russia

Pakistan

USA

Indonesia

Brazil

Australia

China

India

Canada

Japan

Mexico

Spain

Netherlands

France

Italia

UK

Germany

South Korea

Countries with GDP > US$ 500 billion


Brazil and south america

Venezuela

Guiana

Suriname

Colombia

French Guiana

Ecuador

Brazil

Brazil

Peru

Bolivia

Paraguay

Argentina

Chile

Uruguay

Paraguay

Brazil and South America

Facts and figures:

  • Borders with 10 countries

  • 50% of South America surface

    • More than 8 million Km2

  • 50% of South American Population

    • 184 million people

  • 50% of South American GDP

    • US$ 690 billion

    • 8th largest in the world (PPP*)

*Purchase Power Parity


Brazil and bric

Brazil and BRIC

Largest transports infra-structure among BRIC countries

67 Airports and 75 million people transported every year

31.000 Km railways (11th in the world considering transported cargo)

1.7 million km of roadways (3rd in the world)

54 Maritime Ports


Brazil it

688

603

561

506

486

459

Dec/02

Jul/03

Dec/03

Jul/04

Dec/04

Jul/05

Brazil’s Economic Growth Sustainability

GDP – Accumulated 12 months

US$ Billion

Solid bases:

Inflation control – inflation rates converging to the target

Budgetary control – primary surplus


Increasing integration to global trade

Diversified Exports Portfolio

1,9 %

29,3 %

Basic Products

Semi-manufactured

Manufactured

Special Operations

12,3 %

57,6 %

Increasing Integration to Global Trade


Increasing integration to global trade1

Increasing Integration to Global Trade

  • Brazil is :

    • The 5th largest population in the world,

    • The 11th largest economy in the world,

    • The 4th largest aircraft manufacturer in the world,

    • The 8th largest automotive manufacturer in the world.


Increasing integration to global trade2

Increasing Integration to Global Trade

  • Brazil has:

    • The 2nd largest commercial air fleet in the world,

    • The 2nd largest agriculture vehicles market in the world,

    • The 3rd largest market for TV sets in the world

    • And the consumer may choose from:

      • 450 different car models.

      • 87 different typs of tomato sauce.

      • 120 different brands of beer

      • 180 different tennis shoes models


Innovative and technological environment

Innovative and Technological Environment

Investments in education

More than 8,000 doctorates graduated in 2003

2006 forecast: 10,000 doctorates

Investments in trainning and technical education

Stimulation to scientific and technological innovation


Brazilian s cultural dna

FRIENDSHIP

Brazilian’s cultural DNA

Brazil´s characteristics

Respect to democratic institutions and to international laws

Peace promotion – Brazil has historically friendly, peaceful relations with all its 10 neighbours

Brazilian people´s characteristics

Flexibility

Sense of humor

Affectivity

Hospitality


Softex brazil s national software export promotion program

SOFTEX – Brazil’s National Software Export Promotion Program

  • Non-profit organization

  • Around 1,300 software companies associated

  • Integrates government, academia and private companies efforts to support software and services competitiveness

  • Focus on business generation, quality, industry statistics and support to government policies

  • 21 Offices, 21 Cities, 13 States

Belém

Fortaleza

Campina Grande

Recife

Salvador

Brasília

Belo Horizonte

Uberlândia

Vitória

Juiz de Fora

São Carlos

Rio de Janeiro

Campinas

Londrina

Petrópolis

São Paulo

Maringá

Curitiba

Pato Branco

Joinville

Blumenau

Florianópolis

Porto Alegre


Special quotes about brazilian s ingenuity

Special quotes about Brazilian’s ingenuity

  • Alice Amsden - MIT: “The information technology production in Brazil is one of the best-kept secrets of the world.” …“Even unknown abroad, the Brazilian software is becoming a treasure.”

  • Craig Barrett - Intel: “Now you have to focus on software and services.”

  • The Economist: “Brazil is not far behind and score more highly in other areas” (regarding offshore)

  • Java World Community: “Brazil holds the two biggest

    Java communities in the world, just behind the USA.”


Key message

Key Message

  • If you are looking for software solutions and IT services...

...will find in Brazil a source of world class suppliers


Brazil it

A background on Brazil IT


Domestic software and services market mm 2003 idc data

Canada

China

Brazil

India

Singapore

Mexico

Poland

Malasia

Phillipines

CzechRepublic

Domestic Software and Services Market($MM – 2003 IDC data)


Brazil it environment

Brazil IT environment

  • 98% of Income Tax filled through the Web

“Survey findings indicate that government is seen as a more important driver of e-commerce in Brazil than in the rest of the world. For example, the Brazilian government influences internet diffusion by requiring taxpayers to use online services”

Prof. Nick von Tunzelmann SPRU, University of Sussex, UK

Source: TSE [Supreme Electoral Court] Final Reports, 2004


Brazil it environment1

Brazil IT environment

Digital Inclusion – % of population

Broad Band Penetration – million

Number of household with Broadband in Brasil

National Program of Digital Inclusion drives Internet users growth

Estimated Increase of Internet Users in Brazil

Source: Gov of Brazil data, IBGE and IBSG projection

Sources: IDC Blackbook 2004 v.3


Brazil it environment banking

Brazil IT environmentBanking

  • The Brazilian banking system is a worldwide reference in terms of technology and uses

  • SPB – Sistema Brasileiro de Pagamentos (Brazilian Payment System)

    • On-line transfer of funds among any financial

      institutionanywhere in the country

    • Security and reliability: reduction of risk of irreversible credit of payments

  • 80% of 30 billion bank transactions are made automatically (ATM, phone, fixed and mobile, Web...)

Source: Banco Central do Brasil (Central Bank of Brazil)


Brazil it environment banking1

Brazil IT environmentBanking


Brazil it environment elections electronic balloting

Brazil IT environmentElections – Electronic Balloting

  • General elections for president, governors, senators, and legislators in 2002

    • Carried out in electronic ballot boxes specially designed (HW and SW)

    • Total number of voters: 115 million throughout 5,657 cities (18,880 candidates running for 1,654 vacancies)

    • Period of time to count the ballots: 10 hours

    • Solution exported to Mexico, Argentina, Uruguay

Source: TSE [Supreme Electora Court] Final Reports, 2002


Brazil it environment e government

Brazil IT environmente-Government

  • Over 1,700 services available on the Internet

  • More than 23,000 links installed

  • Over 35 million pages accessed per month

  • More than 6,000 auctions made

  • Citizens Portal

  • Car licenses annual renewal through ATMs

  • Almost 13% of Brazil’s population utilized

    some sort of e-Gov service in the last 12 months


Brazil it

Why is Brazil Competitive?


Software solutions and it services brazil s competitive advantages sustainability

Software solutions and IT servicesBrazil’s competitive advantages - Sustainability

Brazil economic background

(before 1994)

Qualified demand

Multi cultural country


Software solutions and it services brazil s competitive advantages sustainability1

  • Constant economic instability and changes established a solid DNA for:

    • Fast understanding

    • Creative solutions

    • Efficient process implementations

    • Technology constantly updated

  • Current global IT environment reflects same conditions with shorter innovation cycles

Software solutions and IT servicesBrazil’s competitive advantages - Sustainability

Brazil economic background

(before 1994)


Gartner brazil strong points as a source of global it services

GartnerBrazil: strong points as a source of global IT services

  • Trained professionals

    • 200,000 graduated IT professionals

    • 23,000 additional/year

  • Extremely flexible and adaptable task force

  • Good fine tuning with the client

  • Creativity, easy acceptance of innovation (young population)

  • Good technical abilities


Software solutions and it services brazil s competitive advantages sustainability2

Software solutions and IT servicesBrazil’s competitive advantages - Sustainability

Qualified demand

  • The most representative multinationals are present in Brazil


Software solutions and it services brazil s competitive advantages sustainability3

Software solutions and IT servicesBrazil’s competitive advantages - Sustainability

Multi cultural country

Easy understanding and adaptation to any culture


Software solutions and it services overview qualified human resources education

Software solutions and IT services overviewQualified human resources education

Universities*

Graduation Courses - 875

Enrolled – 159,984

Graduates – 18,279

Masters*

Masters Courses – 29

Enrolled – 2,467

Dissertations defended - 847

Doctors*

Doctoral Courses – 11

Enrolled – 560

Theses defended - 80

(*) Annual Average


Software solutions and it services overview export volume and growth

Software solutions and IT services overviewExport volume and growth

The size of Brazilian IT industry was US$ 12 billions in 2005. It ranked the 6th largest in the world. Exports of software and services accounted for only about 3% of the total industry

The Brazilian IT industry has been growing at 10%/yr since 2001 and is expected to grow at approximately 8.3%/yr in the next three years

+US$ 315 million

US$ 100 million

2001

2004

Softex estimate


Scope re evaluation

Scope re-evaluation

“Demand Generation” was not a major issue

The real issue was “Organizing the Offering”

  • Revised plan:

  • Segmentation by verticals

  • Value proposition by vertical

  • Targeting and promotion by vertical (w/ few exceptions)


Brazilian sw industry positioning

Brazilian SW Industry Positioning

  • Value Proposition – “Resolutiveness” (Capacity to effectively deliver solutions to resolve problems)

  • Differentiators:

    • Innovation and updated technology

    • Specialization

    • Pro-activity in creating solutions with emphasis in the western culture affinity and cultural plurality

    • Geographic convenience and time zone proximity

  • Qualification Indicators:

    • Competitive costs


Areas of expertise verticals

Financial Services

IT Security

E-Government

Education & e-

Learning

Areas of ExpertiseVerticals

Telecommunications

Enterprise Applications


Areas of expertise verticals1

Areas of ExpertiseVerticals

Electric Power

Airline Operations

E-Commerce

Healthcare

2.378.279


New government programs

New Government Programs

  • International buyers financing: BNDES Prosoft Exportation

  • Duty free regimen for exportation companies: companies that export 80% or plus of their software or services revenue are free of taxes

  • FCHS: to prepare HR for software and services industry


New government programs1

New Government Programs

  • Programs to Increase the Quality of Software and IT Services Process Development

    • CMMi – Capabilitiy Maturity Model integrated

    • MPS.BR – Melhoria dos Processos de Software Brasileiro: Brazilian version for CMMi, sponsored and funded by Interamericam Development Bank


Brazil it

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