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Why the “Y”?: An Evaluation of the YMCA Overnight Camp Program Offering PowerPoint PPT Presentation


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Why the “Y”?: An Evaluation of the YMCA Overnight Camp Program Offering. By: Allison Seguin. Agenda. Background and research process Purpose Objectives Methodology Sampling Plan Purchasing the YMCA Overnight camp product The Path to Purchase Reviewing the Quality Eight

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Why the “Y”?: An Evaluation of the YMCA Overnight Camp Program Offering

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Why the y an evaluation of the ymca overnight camp program offering

Why the “Y”?:

An Evaluation of the YMCA Overnight Camp Program Offering

By: Allison Seguin


Why the y an evaluation of the ymca overnight camp program offering

Agenda

  • Background and research process

    • Purpose

    • Objectives

    • Methodology

    • Sampling Plan

  • Purchasing the YMCA Overnight camp product

    • The Path to Purchase

  • Reviewing the Quality Eight

    • What are the Quality Eight

    • Table Stakes

    • Values

    • Outcomes

  • Future Research


Title goes here

Title Goes Here

Background and Research Process


Why the y an evaluation of the ymca overnight camp program offering

Methodology

  • Qualitative in nature

    • Online Bulletin Board Focus Groups (BBG)

    • In-Depth Interviews (IDI)

  • What does this mean?

    • BBGs: parents would sign in at least four times a day over two days to answer questions

    • IDI: half hour telephone interviews

  • BBGs: 55 parents were included

  • IDIs: 9 parents, 5 counselors, 5 new Canadians, 11 Eastern camper parents, and 13 directors


Why the y an evaluation of the ymca overnight camp program offering

Sampling Plan

Ontario

Western Canada

Eastern Canada


Why the y an evaluation of the ymca overnight camp program offering

Sampling Plan

  • 11 Interviews were conducted with First Timer and Repeat Eastern camper parents


Why the y an evaluation of the ymca overnight camp program offering

Purchasing the YMCA Camp Experience: What Does it Look Like?


Why the y an evaluation of the ymca overnight camp program offering

Path to Purchase: What is it?

  • Steps the customer takes when purchasing a service or product

  • Includes awareness, research, consideration, purchase and re-purchasing intent


Why the y an evaluation of the ymca overnight camp program offering

Awareness

  • Parents were asked how they heard of YMCA overnight camps

  • Parents typically heard of overnight camps through:

    • Other YMCA program offerings

    • Word of mouth


Why the y an evaluation of the ymca overnight camp program offering

Awareness


Why the y an evaluation of the ymca overnight camp program offering

Awareness: Word of Mouth

  • Past campers

    • Neighbours

    • Friends

    • Colleagues

  • General word of mouth

    • Did not specify who provided the recommendation

    • Well-known in area


Why the y an evaluation of the ymca overnight camp program offering

Research

  • Word of mouth and not much else

  • Those who did follow-up research

    • Spoke to staff at gym or daycare

    • Consulted the website

New Canadians

  • Consulted the website

  • One went solely on the recommendation of a friend and did no other research

  • Different Websites Different Problems

  • Lay-out and navigation issues for (names omitted).


Why the y an evaluation of the ymca overnight camp program offering

Consideration

What stood out?

  • Positive experiences

    • Other campers/Their camper

    • Themselves (camp alumni)

    • Other YMCA Programs

Also came up when asking about how heard about YMCA Overnight camps

  • YMCA Brand

    • Reputation

    • Age of camp

    • Affinity to values of YMCA

    • Trust in the organization

  • Qualities of camp

    • Traditional, basic or simple

  • Heterogeneous group of campers

    • SES

    • Children with special needs

    • Just different kids

Outcomes of camp (will be discussed more later)


Why the y an evaluation of the ymca overnight camp program offering

Consideration

New Canadians

  • Friendly and helpful staff

  • The ability to participate in outdoor activities

  • Making new friends

  • Learning Canadian customs

  • Why Not Girl Guides?

  • Already knew everyone

  • Enjoyed the activities offered at the YMCA camps

  • Transportation convenience


Why the y an evaluation of the ymca overnight camp program offering

Re-Purchasing Intent

  • What made the Camper want to go back?

  • Everything!

  • Fun games

  • Connecting with friends or counselors

  • What made the parents want to re-enroll their child?

  • Praised great staff

  • History or values

  • Camper’s enthusiasm


Why the y an evaluation of the ymca overnight camp program offering

Reviewing the Quality Eight


Why the y an evaluation of the ymca overnight camp program offering

What Are the Quality Eight?

Fun-The YMCA Resident Summer Camp is fun.

Safety- The YMCA Resident Summer Camp is safe - socially, emotionally and physically.

Friendship - The YMCA Summer Camp is a place of friendships.

Belonging - The YMCA Summer Resident Camp is a place of caring, belonging and responsibility.

Learning- The YMCA Resident Summer Camp participants learn and are challenged.

Natural World - The YMCA Resident Summer Camp treasures the natural world.

Life Needs - The YMCA Resident Summer Camp meets personal life needs. (Clean facilities and enjoyable meals)

Place to Return - The YMCA Resident Summer Camp is a place to return to.


Why the y an evaluation of the ymca overnight camp program offering

What Are the Quality Eight?

Quality Eight Principles

Learning

Fun

Friendships

Place to return to

Natural World

Belonging

Life needs

Safety


Why the y an evaluation of the ymca overnight camp program offering

Table Stakes: Safety

  • Safety included

    • Physical and emotional safety

    • Communication and safety

    • Safety and an individualized approach


Why the y an evaluation of the ymca overnight camp program offering

Table Stakes: Safety

Emotional Safety

  • Bullying

  • Discussing issues in a supportive environment

Physical safety

  • Buildings

  • Facilities

  • Equipment

  • Availability of medical staff

  • Adequate training of counselors

  • Adherence to safety protocols

  • Acceptable counselor to camper ratios

  • What do counselors think?

  • Emphasis on safety overwhelming

  • More training for soft skills

    • Camper behaviour or sensitive issues


Why the y an evaluation of the ymca overnight camp program offering

Table Stakes: Safety

Communication

  • Before, during and after camp

  • Really an unplugged environment?

    • Parents have been known to sneak in phones

    • They want photos, videos, updates and posts

  • Both camp directors and counselors commented on this trend

    • Infringes on some outcomes of camp


Why the y an evaluation of the ymca overnight camp program offering

Table Stakes: Safety

Individualized Approach

  • Although group dynamics were important, MY child should not fall to the wayside

  • Counselors responsibility to sense group dynamics

  • Negative experiences were noted because of cabin dynamics

    • Requests on registration forms


Why the y an evaluation of the ymca overnight camp program offering

Table Stakes: Food

Health-Conscious Parent

Things to consider…

Indifferent

  • Suggested sugar-free camps

  • Balanced meals necessary

  • It’s just camp

  • Suck it up

  • Best stories are about the food

  • One new Canadian parent mentioned food options that take into consideration religious restrictions


Why the y an evaluation of the ymca overnight camp program offering

Values: Belonging

Campers enjoyed:

  • Camp songs

  • Lingo

  • Routines

  • Traditions

    Some parents wanted for their camper:

  • A connection with the camp


Why the y an evaluation of the ymca overnight camp program offering

Values: Natural World

  • Fourth most commonly mentioned benefit to attending overnight camp

    Tell me more…

  • Nostalgic recount of childhood memories

  • Being unplugged

  • Learning outdoor skills

  • Interacting with nature in a safe way

    • Environmentally conscious citizens were not mentioned


Why the y an evaluation of the ymca overnight camp program offering

Values: A Place to Return To

Factors that foster a place to return to

Camper:

  • Everything!

  • Fun games

  • Connecting with friends or counselors

    Parents

  • Reputation/history of YMCA

  • Camper’s enthusiasm to return

  • Same topics mentioned in Ontario, Eastern and Western groups


Why the y an evaluation of the ymca overnight camp program offering

Outcomes of Camp

What Parents Mentioned as the Benefits of Attending Overnight Camp


Why the y an evaluation of the ymca overnight camp program offering

Outcomes of Camp: Independence

  • Make decisions for themselves

  • Solve social problems without guidance from their parents

  • Navigate through awkward or difficult emotions or situations

    • Bullying

    • Homesickness

  • Come to a solution and deal with outcome


Why the y an evaluation of the ymca overnight camp program offering

Outcomes of Camp: Confidence

  • Confident in abilities

  • Pride in accomplishments

  • Step out of comfort zone

  • Allowed them to try new things


Why the y an evaluation of the ymca overnight camp program offering

Outcomes of Camp: Friendship

  • Made friends but also kept in contact

    The Importance of New Friends

  • Broaden horizons

    • Counselors from other places

  • Attending camp with children with special needs

  • Kids outside of community


Why the y an evaluation of the ymca overnight camp program offering

Outcomes of Camp: Separation

  • Some parents just really needed some time to themselves or with their significant other!

  • Some mentioned they were still always talking about or wondering what their little ones were doing


Why the y an evaluation of the ymca overnight camp program offering

Outcomes of Camp: Other Benefits

Other benefits

  • Developing a new skill set

  • Responsibility

  • Developing social skills

  • Mentorship

  • Self esteem

  • Teamwork

  • Having a personal adventure

Some of these benefits are quite profound!


Why the y an evaluation of the ymca overnight camp program offering

Outcomes of Camp


Why the y an evaluation of the ymca overnight camp program offering

Outcomes of Camp


Why the y an evaluation of the ymca overnight camp program offering

Outcomes of Camp: Fun

  • Fun came up in conversations time and time again no matter what the question was!

  • As mentioned previously, many parents decide to re-enroll their children based on their enthusiasm to return

    • Many parent mentioned their kids would say….”but this time I want to go for…!”

  • The importance of a variety of activities emerged over and over

    • Age appropriate activities

    • Camper being able to do the activities they really wanted to do


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Title Goes Here

Future Research Considerations

Background and Research Process


Why the y an evaluation of the ymca overnight camp program offering

Future Research

Slide omitted for this portfolio as per client request


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