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Bobby’s Blue Plane

Bobby’s Blue Plane. Investor Presentation: Internet Marketing Plan 6/26/2012. Internet Marketing Plan. Quick History What is Bobby’s Blue Plane? Target Market Competition Budget & Measuring Success Web Site Review. 1. Quick History. Husband vs. Wife Facebook Bet Rallying Cry

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Bobby’s Blue Plane

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  1. Bobby’s Blue Plane Investor Presentation: Internet Marketing Plan 6/26/2012

  2. Internet Marketing Plan • Quick History • What is Bobby’s Blue Plane? • Target Market • Competition • Budget & Measuring Success • Web Site Review

  3. 1. Quick History • Husband vs. Wife • Facebook Bet • Rallying Cry • “Airborne Tree Guardian of Handmade Ugly Ornaments”

  4. 2. What is Bobby’s Blue Plane? • White Ceramic Plane • Paint • Brush • Marker • Patch • Box

  5. 3. Target Market • Target – Married Father’s w/ Small Children • Market Size 15.4m - 76,946 (0.5%) • B2C - Online Only • Sell One Product • Seasonal (Christmas) • Marketed • w/ Interactive Content • Partners (Tree Farms & Affiliates)

  6. 4. Competition • Ugly Ornaments • New Tradition: Elf On A Shelf • Advantages • Challenges

  7. 5. Budget & Measuring Success • Marketing Budget ($5,000) • Two $500 Contests ($1,000) • Paid Search Advertisements ($2k) • Online partnerships ($2k) • FB & Web Page ($0) • Measuring Success (Aug.  Dec.) • 0.5% Awareness Targets Per Mo. (↑↑↑↑) • 500 Ugly Ornaments Posts • Close Ratio (6.5%) • Sell 5,000 Units by Dec. 15th

  8. 6. Web Site Review • Please Go To: http://www.cbi.msstate.edu/students/Mkt4213/summer2012/student972/bobbysblueplane/Index.html For your reference • Full Internet Marketing Plan Word Document:http://www.cbi.msstate.edu/students/Mkt4213/summer2012/student972/bobbysblueplane/Documents/20120629_130PM_Internet%20Marketing%20Plan.docx

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