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PREMIUM INTERACTIVE AD. SAMSUNG PREMIUM INTERACTIVE AD. AFTER CLICK IMAGE VIDEO APP MICROSITE (5 templates ). TV HOUSEHOLDS WITH SMART TV 6,4% => 252 232 HHS Nielsen Establishment Survey 2013 TV HOUSEHOLDS WITH SMART TV 7,6% => 301 724 HHS Nielsen sample 2014 Aug. 31.

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Premium interactive ad

PREMIUM INTERACTIVE AD


Samsung premium interactive ad

SAMSUNG PREMIUM INTERACTIVE AD

  • AFTER CLICK

  • IMAGE

  • VIDEO

  • APP

  • MICROSITE (5 templates)


Premium interactive ad

  • TV HOUSEHOLDS WITH SMART TV 6,4% => 252 232 HHS Nielsen Establishment Survey2013

  • TV HOUSEHOLDS WITH SMART TV 7,6% => 301 724 HHS Nielsen sample 2014 Aug. 31.

  • 20% OF 18+ REGULAR INTERNET USERS HAVE SMART TV eNET– Telekom „Reportonthe internet Economics” 2014 April

  • 400 000 GFK

  • THREE OUT OF FOUR PERSONS USE SMART TV NOT ONLY FOR WATCHING (77%)

    eNET– Telekom „Reportonthe internet Economics” 2014 April

  • SAMSUNG SMART TV PENETRATION 200 000, 52% MARKET SHARE

  • ACTIVATION RATE IS 73%, 146 000 DEVICES

    Samsung

SMART TV CONNECTED

Nielsen Establishment Survey 2013


Premium interactive ad

  • Innovation, novelty, future

  • Earlyadoptation

  • Engaging hard-to-reach up-market target group

  • Exclusivetargeting

  • No pushactivity => friendlyapproach, involvement


M ore information

More information

Melinda Mészáros

Samsung Smart TV project manager

+36 30 871 8071

[email protected]


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