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WV Hospital 2013 Challenge Overview . Holly J. Mitchell, MPH, CHES Professional Services Liaison and DLWV Chair. Partners in crime . OPO Service Areas in WV. 55 counties 51 hospitals Including 1 Organ Transplant Hospital CAMC . LifeNet. LifeLine of Ohio. KODA . CORE (in red).

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wv hospital 2013 challenge overview

WV Hospital 2013 Challenge Overview

Holly J. Mitchell, MPH, CHES

Professional Services Liaison and DLWV Chair

opo service areas in wv
OPO Service Areas in WV
  • 55 counties
  • 51 hospitals
    • Including 1 Organ Transplant Hospital CAMC

LifeNet

LifeLine of Ohio

KODA

CORE (in red)

facts about wv
Facts about WV
  • Population: 1.86 million (2012)
  • Date founded: Jun 20, 1863 Celebrated our 150th year of statehood this year!
  • Capital: Charleston
  • Mostly Rural (& beautiful!)
  • Known as the Mountain State and we are Mountaineers
wv hospital challenge
WV Hospital Challenge
  • April 1st through August 31st 2013.
  • Involved all OPOs (CORE, KODA, LifeNet and LOOP) that serve WV.
  • Mirrored Arizona’s successful program.
  • Partnered with the WV Hospital Association.
  • Encouraged all hospitals to plan out events and go for the gold!
preparation
Preparation
  • Promoted it as a DLWV initiative.
  • Reached out to our friends in Arizona for tips.
  • Great guidance from WPFL. (thank you!)
  • Decided to piggyback on Donate Life Month.
  • Partnered with WVHA due to communication.
  • Provided an “e-jumpstart kit/score card”.
  • E- mailed updates and reminders via OPO and WHVA.
  • Meetings/phone calls with hospitals.
successful outcome
Successful Outcome
  • Most every hospital achieved GOLD!
  • Lots of communication with hospital departments that usually do not interact with OPO.
  • “Little” hospitals proved to be the BIG stars!
  • Outstanding activities with points and designations.
  • Excitement & Innovation.
  • Ownership.
  • Hospitals wanted to compete.
lessons learned
Lessons Learned
  • Having other OPOs is a blessing!
  • Promote Hospital Challenge to CEOs through letters or calls directly.
  • Hospitals need a Challenge Team.
  • Conference calls with participants quarterly.
  • Non- WVHA members needed separate communication and recognition.
  • Decide on point values of all activities.
  • Re-evaluate participation time frame.
  • Plan celebration event earlier.
celebration plans
Celebration Plans!
  • Working with the WVHA and also all OPOs, we want to celebrate with a statewide announcement and also an award ceremony!
wv hospitals who participated
WV Hospitals who participated 
  • Braxton County Memorial Hospital
  • Cabell Huntington Hospital, Inc.
  • Camden Clark Medical Center
  • Charleston Area Medical Center
  • HealthSouth Western Hills Regional Rehabilitation Hospital
  • Montgomery General Hospital
  • Pleasant Valley Hospital
  • St. Francis Hospital
  • St. Mary\'s Medical Center
  • Stonewall Jackson Memorial Hospital
  • Thomas Memorial Hospital
  • United Hospital Center
  • Wetzel County Hospital
  • WVU Healthcare-Ruby
slide13
CAMC Donate Life Night at Power Park with CAMC General Staff L-R Teresa Hill, RN with granddaughter Abby, Sande Egnor, RN, Annabelle Shrader, Holly Mitchell CORE Professional Services Liaison, Liver Recipient

NefeteriusAkeli McPherson , Back Row Kurt Shutterly, COO CORE, Lise Upshur CORE Multicultural and Community Outreach Coordinator, Becky Shrader, RN and CORE Organ Procurement Coordinator

slide15

Stonewall Jackson Memorial Hospital

    • Opened its doors in 1972
    • Located in Weston, WV
    • Provides services to patients in north central WV
    • 70 bed facility, with 1 ICU (6 beds)
    • Level 4 trauma designation
slide16

Participant in the DLWV Hospital Challenge and HRSA Hospital Challenge Campaigns

    • April thru August 2013
    • Hospital participation coordinated by Crystal Frazier (Accounting Dept.) and Julia Spelsberg (Public Relations Dept.)
  • Outcomes:
    • 1105 total activity points (Gold Level Award)
    • 113 new registered donors
slide17

How did they make it work??

  • Involved their hospital
    • Educated hospital staff
      • Presentations by local donor and recipient families, as well as OPO
      • Donation information placed on bulletin boards, hospital web site, paycheck stubs, table tents in cafeteria, and employee mailings
    • Challenged each hospital employee to sign up 6 new donors
    • Invited staff to work informational booths at local events and the hospital
slide18

How did they make it work?? – Cont.

  • Involved their community
    • Looked for educational opportunities
      • Informational booths at 5k runs, health fairs, county fair, community meetings
      • Partnered with local high schools , businesses , Lions Club, Rotary Club, and city council to offer donation awareness events and registry events
    • Flew Donate Life flags at hospital and around the community
    • Sponsored stories in local media (tv, radio, newspapers)
  • Involved their OPO
    • Worked together to find and develop opportunities for outreach
    • Provided educational materials and speakers for events
    • Educated hospital staff whom was participating in the challenge
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