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MEDIA PACK Quarter 4 2013 PowerPoint PPT Presentation


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MEDIA PACK Quarter 4 2013. Reach - CFM still has more listeners than any other commercial or bbc station in the area ( 111,000 ). Adult audience - CFM is the number one station for 25-54 year olds in the area ( 61% reach).

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MEDIA PACK Quarter 4 2013

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Media pack quarter 4 2013

  • MEDIA PACK

  • Quarter 4 2013


Media pack quarter 4 2013

Reach - CFM still has more listeners than any other commercial or bbc station in the area (111,000)

Adult audience - CFM is the number one station for 25-54 year olds in the area (61% reach)

Robbie Dee in the morning reaches 66,000 listeners every week while Antony Collins has the most popular station between 3 and 7, with more listeners than any other station (61,000)

Weekly Reach – 111,000 (44%)

Total Hours – 971,000

Average Hours – 8.7

Market Share–19.0%

Source: RAJAR, CFM TSA, 12 months PE Dec 2013

30

16

54

8.7

23

74%

247

95

39

8.3

138

56%

34

20

58

4.0

27

81%

39

20

52

7.6

27

71%

45

21

46

11.2

29

64%

100

19

19

9.9

29

29%


Media pack quarter 4 2013

Weekly Reach [000s]

Source: RAJAR, CFM TSA, 12 months PE Dec 13 *Does not cover whole TSA


Media pack quarter 4 2013

Market Share [%]

Source: RAJAR, CFM TSA, 12 months PE Dec 13 *Does not cover whole TSA


Media pack quarter 4 2013

Listenership by Age Group

Source: RAJAR, CFM TSA, 12 months PE Dec 13


Media pack quarter 4 2013

Listenership – Gender & Social Profile

Source: RAJAR, CFM TSA, 12 months PE Dec 13


Media pack quarter 4 2013

CFM Radio & ITV1 Border Audience Profile %

TV Source: BARB 3 months to Dec 13 Base: Border ITV

Radio Source: RAJAR, CFM TSA, 12 months PE Dec 13

All figures 16+


Media pack quarter 4 2013

CFM Vs. Local Press Comparisons

CFM weekly reach vs. Press Average Issue readership

Radio Source: RAJAR, CFM TSA, 12 months PE Dec 13Press Source: JICREG Data at 01/10/13


Media pack quarter 4 2013

Ways to use Radio today!

Airtime

Online

Data capture

SMS

Advertorials

Research

Sponsorship

RADIO

Promotions

Podcasting

Sampling/street team

Vodcasts

Events


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