Mass Communication. John A. Cagle. Innis, McLuhan, and Carpenter: Communication, Technology, and Culture. History is directed by the dominant media at each age. Communication media are tools which extend human faculties.
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Cultivation analysis is a theory dealing with the total impacts of mass communication on cultures over time.
Television, through commercials, the news, drama and comedy, send common images to the viewing masses.
Gerbner explains television as a "homogenizing" or "mainstreaming" agent, because it sends general images and presents a common way of viewing things.
Cultivation analysis is concerned with the total, not individual, impacts of communication through television. Where people used to learn socialization and cultivate their predisposition’s from experience, they now obtain through television. The danger lies in the fact that television does not generally present a realistic view of the world.