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Chapter 5 Strategies in Action. Long-Term Objectives. Objectives --. Quantifiable Measurable Realistic Understandable Challenging. Long-Term Objectives. Objectives --. Hierarchical Obtainable Congruent Time-line. Long-Term Objectives. Financial vs. Strategic Objectives.

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slide2

Long-Term Objectives

Objectives --

  • Quantifiable
  • Measurable
  • Realistic
  • Understandable
  • Challenging
slide3

Long-Term Objectives

Objectives --

  • Hierarchical
  • Obtainable
  • Congruent
  • Time-line
slide5

Financial vs. Strategic Objectives

Financial Objectives

  • Growth in revenues
  • Growth in earnings
  • Higher dividends
  • Higher profit margins
  • Higher Earnings per share
  • Improved cash flow
slide6

Types of Strategies

Corp Level

A Large Company

Division Level

Functional Level

Operational Level

slide7

The Balanced Scorecard

Robert Kaplan & David Norton --

  • Strategy evaluation & control technique
  • Balance financial measures with non-financial measures
  • Balance shareholder objectives with customer & operational objectives
slide8

Types of Strategies

Forward Integration

Vertical IntegrationStrategies

BackwardIntegration

HorizontalIntegration

slide9

Types of Strategies

MarketPenetration

IntensiveStrategies

MarketDevelopment

ProductDevelopment

slide10

Types of Strategies

ConcentricDiversification

DiversificationStrategies

ConglomerateDiversification

HorizontalDiversification

slide11

Types of Strategies

Retrenchment

DefensiveStrategies

Divestiture

Liquidation

slide16

Michael Porter’s Generic Strategies

Cost Leadership Strategies

DifferentiationStrategies

Focus Strategies

slide18

First Mover Advantages

  • Benefits a firm may achieve by entering a new market or developing a new product or service prior to rival firms.
slide19

Outsourcing

Business-process outsourcing (BPO)

  • Companies taking over the functional operations of other firms
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