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SWOT Analysis PowerPoint PPT Presentation


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SWOT Analysis. Intro to Marketing. Start building your SWOT Use information from your fact finder to support your SWOT. Do Now. Create SWOT and Action Plan. Today’s Objectives. Create SWOT in power point for your chief marketing officer. A one page intro is helpful.

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SWOT Analysis

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SWOT Analysis

Intro to Marketing


  • Start building your SWOT

  • Use information from your fact finder to support your SWOT.

Do Now


  • Create SWOT and Action Plan.

Today’s Objectives


  • Create SWOT in power point for your chief marketing officer.

    • A one page intro is helpful.

    • One page on each part of SWOT.

    • Have at least three strengths, three weaknesses, three opportunities and three threats.

  • Add a one page Action Plan to your SWOT.

  • Individual Project – Step 3


    Harley Davidson


    Action Plan – New Riders


    • Find one person who is not working on your company.

    • Describe your company.

    • Have the other person give their impression of your company’s SWOT.

    Pair / Share


    SWOT At Work

    What are presenter’s top 3 ways to generate new ideas from a SWOT?

    Applying SWOT Video


    Opportunity

    Strength

    Weakness

    Strength

    SWOT Idea/Action

    Opportunity

    Threat


    Based on your SWOT:

    • How can your company take advantage of its top strength and best opportunity?

    Exit Ticket


    Where are we today?

    BCG Matrix

    How can we grow?

    P/M

    Grid

    How it Fits into Planning

    Can we get there?

    SWOT


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