Typologies of tourists in spain
Sponsored Links
This presentation is the property of its rightful owner.
1 / 18

Typologies of tourists in Spain PowerPoint PPT Presentation


  • 136 Views
  • Uploaded on
  • Presentation posted in: General

Typologies of tourists in Spain. The case of Euskadi. Augusto Huéscar Lerena. Instituto Estudios Turísticos. Spain (augusto.huescar@iet.tourspain.es). Main purposes of the analysis. Stressing the need for reliable, deep and standardized information on tourism flows

Download Presentation

Typologies of tourists in Spain

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Typologies of tourists in Spain

The case of Euskadi

Augusto Huéscar Lerena. Instituto Estudios Turísticos. Spain

(augusto.huescar@iet.tourspain.es)


Main purposes of the analysis

  • Stressing the need for reliable, deep and standardized information on tourism flows

  • Pointing out the need for deeper analyses on these data (tourists + destinations)

  • Showing the enhancement that can be reached: segmenting is the flashlight that shows the path

Augusto Huéscar Lerena. IET. Spain.


Augusto Huéscar Lerena. IET. Spain.


Augusto Huéscar Lerena. IET. Spain.


Methodological note

  • Sample: +14.000 surveys, years 2001-2003

  • Results on:

    • Tourists (air or road)

    • Destinations (specific attraction of each zone)

  • Multiple correspondence analysis of variables:

    • Accommodation

    • Main purpose of the trip

    • Municipalities of overnight stays

    • Type of transport

    • Packaged trip or not

    • Country of residence

    • Number of overnight stays

    • Month

  • Cluster analysis (dendograms)

    Augusto Huéscar Lerena. IET. Spain.


    Typologies obtained

    • Typology of tourists in País Vasco

    • Typology of tourism destinations

    • Typology of tourists received by road in País Vasco

    • Typology of destinations of tourists received by road

    Augusto Huéscar Lerena. IET. Spain.


    1. Types of tourists in País Vasco

    • Leisure tourism in San Sebastián (29%)

    • Transit tourism (20%)

      • With overnight (8,4%)

      • Without overnight (11,6%)

  • Family related french tourism (12,5%)

  • Business tourism (20,2%)

  • Others:

    • Students (8,3%)

    • International family stays (4,1%)

    • Dutch leisure tourism (6%)

  • Augusto Huéscar Lerena. IET. Spain.


    2. Types of destinations in País Vasco

    • Type 1: Poles of attraction of transit tourists

    Augusto Huéscar Lerena. IET. Spain.


    2. Types of destinations in País Vasco

    • Type 2: Poles of attraction of leisure tourists

    Augusto Huéscar Lerena. IET. Spain.


    2. Types of destinations in País Vasco

    • Type 3: Poles of attraction of family related tourists

    Augusto Huéscar Lerena. IET. Spain.


    2. Types of destinations in País Vasco

    • Type 4: Poles of attraction of business tourists

    Augusto Huéscar Lerena. IET. Spain.


    3. Types of tourists received by road

    • French leisure tourists to San Sebastián (21,5%)

    • Transit tourism

      • Portuguese and belge (15,4%)

      • Transit tourism with hotel overnight stay (6,5%)

      • Transit tourism without hotel overnight stay (11,7%)

  • Visiting friends and relatives (15,2%)

  • Cultural tourism (11,0%)

  • Group tourism (6,2%)

  • Others:

    • Study (5,4%)

    • French campsite (4,2%)

    • Leisure tourism in Zarautz

  • Augusto Huéscar Lerena. IET. Spain.


    4. Types of destinations in País Vasco of tourists received by road

    • Type 1: Transit zones

    Augusto Huéscar Lerena. IET. Spain.


    4. Types of destinations in País Vasco of tourists received by road

    • Type 3: Zones of leisure and recreation holidays

    Augusto Huéscar Lerena. IET. Spain.


    4. Types of destinations in País Vasco of tourists received by road

    • Type 7: Cultural Tourism destinations

    Augusto Huéscar Lerena. IET. Spain.


    4. Types of destinations in País Vasco of tourists received by road

    • Other types of destinations 2, 4, 5 & 6: Multi-feature zones, family visits, sports and group tourism


    Conlusions of the analysis

    • País Vasco has well assorted tourism flows, determined by means of access

    • Destinations show significant differentiating features

    • No data  no analysis  no knowledge  no capacity of response

    Augusto Huéscar Lerena. IET. Spain.


    Typologies of tourists in Spain

    The case of Euskadi

    Augusto Huéscar Lerena. Instituto Estudios Turísticos. Spain

    (augusto.huescar@iet.tourspain.es)


  • Login