Typologies of tourists in spain
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Typologies of tourists in Spain. The case of Euskadi. Augusto Huéscar Lerena. Instituto Estudios Turísticos. Spain ([email protected]). Main purposes of the analysis. Stressing the need for reliable, deep and standardized information on tourism flows

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Typologies of tourists in Spain

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Typologies of tourists in spain

Typologies of tourists in Spain

The case of Euskadi

Augusto Huéscar Lerena. Instituto Estudios Turísticos. Spain

([email protected])


Main purposes of the analysis

Main purposes of the analysis

  • Stressing the need for reliable, deep and standardized information on tourism flows

  • Pointing out the need for deeper analyses on these data (tourists + destinations)

  • Showing the enhancement that can be reached: segmenting is the flashlight that shows the path

Augusto Huéscar Lerena. IET. Spain.


Typologies of tourists in spain

Augusto Huéscar Lerena. IET. Spain.


Typologies of tourists in spain

Augusto Huéscar Lerena. IET. Spain.


Methodological note

Methodological note

  • Sample: +14.000 surveys, years 2001-2003

  • Results on:

    • Tourists (air or road)

    • Destinations (specific attraction of each zone)

  • Multiple correspondence analysis of variables:

    • Accommodation

    • Main purpose of the trip

    • Municipalities of overnight stays

    • Type of transport

    • Packaged trip or not

    • Country of residence

    • Number of overnight stays

    • Month

  • Cluster analysis (dendograms)

    Augusto Huéscar Lerena. IET. Spain.


    Typologies obtained

    Typologies obtained

    • Typology of tourists in País Vasco

    • Typology of tourism destinations

    • Typology of tourists received by road in País Vasco

    • Typology of destinations of tourists received by road

    Augusto Huéscar Lerena. IET. Spain.


    1 types of tourists in pa s vasco

    1. Types of tourists in País Vasco

    • Leisure tourism in San Sebastián (29%)

    • Transit tourism (20%)

      • With overnight (8,4%)

      • Without overnight (11,6%)

  • Family related french tourism (12,5%)

  • Business tourism (20,2%)

  • Others:

    • Students (8,3%)

    • International family stays (4,1%)

    • Dutch leisure tourism (6%)

  • Augusto Huéscar Lerena. IET. Spain.


    2 types of destinations in pa s vasco

    2. Types of destinations in País Vasco

    • Type 1: Poles of attraction of transit tourists

    Augusto Huéscar Lerena. IET. Spain.


    2 types of destinations in pa s vasco1

    2. Types of destinations in País Vasco

    • Type 2: Poles of attraction of leisure tourists

    Augusto Huéscar Lerena. IET. Spain.


    2 types of destinations in pa s vasco2

    2. Types of destinations in País Vasco

    • Type 3: Poles of attraction of family related tourists

    Augusto Huéscar Lerena. IET. Spain.


    2 types of destinations in pa s vasco3

    2. Types of destinations in País Vasco

    • Type 4: Poles of attraction of business tourists

    Augusto Huéscar Lerena. IET. Spain.


    3 types of tourists received by road

    3. Types of tourists received by road

    • French leisure tourists to San Sebastián (21,5%)

    • Transit tourism

      • Portuguese and belge (15,4%)

      • Transit tourism with hotel overnight stay (6,5%)

      • Transit tourism without hotel overnight stay (11,7%)

  • Visiting friends and relatives (15,2%)

  • Cultural tourism (11,0%)

  • Group tourism (6,2%)

  • Others:

    • Study (5,4%)

    • French campsite (4,2%)

    • Leisure tourism in Zarautz

  • Augusto Huéscar Lerena. IET. Spain.


    4 types of destinations in pa s vasco of tourists received by road

    4. Types of destinations in País Vasco of tourists received by road

    • Type 1: Transit zones

    Augusto Huéscar Lerena. IET. Spain.


    4 types of destinations in pa s vasco of tourists received by road1

    4. Types of destinations in País Vasco of tourists received by road

    • Type 3: Zones of leisure and recreation holidays

    Augusto Huéscar Lerena. IET. Spain.


    4 types of destinations in pa s vasco of tourists received by road2

    4. Types of destinations in País Vasco of tourists received by road

    • Type 7: Cultural Tourism destinations

    Augusto Huéscar Lerena. IET. Spain.


    4 types of destinations in pa s vasco of tourists received by road3

    4. Types of destinations in País Vasco of tourists received by road

    • Other types of destinations 2, 4, 5 & 6: Multi-feature zones, family visits, sports and group tourism


    Conlusions of the analysis

    Conlusions of the analysis

    • País Vasco has well assorted tourism flows, determined by means of access

    • Destinations show significant differentiating features

    • No data  no analysis  no knowledge  no capacity of response

    Augusto Huéscar Lerena. IET. Spain.


    Typologies of tourists in spain1

    Typologies of tourists in Spain

    The case of Euskadi

    Augusto Huéscar Lerena. Instituto Estudios Turísticos. Spain

    ([email protected])


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