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GO USA CARD EXPLORER PASS

GO USA CARD EXPLORER PASS. Smart Destinations Overview. Identified gap in existing travel offerings which failed to serve the market for in-destination activities There is a gap between attractions, tour operators, and the consumer Tour operators losing out on revenue opportunity

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GO USA CARD EXPLORER PASS

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  1. GO USA CARD EXPLORER PASS

  2. Smart Destinations Overview • Identified gap in existing travel offerings which failed to serve the market for in-destination activities • There is a gap between attractions, tour operators, and the consumer • Tour operators losing out on revenue opportunity • Give people a means to see what they want and save money and time in the process • Maximize the two most precious commodities on any vacation – time and money • 50% of the consumers’ vacation cost is expended as “spending money” upon arrival at the destinations • Again, tour operators losing out on incremental earning

  3. Passes now Available in 14 Major North American Markets Seattle 2005 Powder Passport 2005 Toronto 2008 Boston 2003 Wine Country 2007 New York 2007 San Francisco 2004 Chicago 2005 Las Vegas 2008 Blue Ridge 2007 LA 2005 Maui 2007 Oahu 2005 San Diego 2005 Orlando 2005 Go Card Destination Explorer Pass Destination Private Label Destination Miami 2005

  4. Go Card • Sold in 1,2,3,5 & 7 days durations • Unlimited attractions available for use each day • Attraction admission granted once per day, unless otherwise noted. • Card will expire after use of days • Guidebook included. • Time restriction on some cities (9:00 AM- 5:30 PM) • Discounts available which do not activate card.

  5. Explorer Pass • Sold as “Choice of 5” cards. • Choose 5 attractions from a list of x amount. • Attraction admission available only once per card • Card will expire 30 days after first use. • Admission granted anytime during attraction’s operating hours. • Discounts available which do not activate card.

  6. 425 Leading Attractions in the system

  7. How it works in Market – The Redemption Center Redemption Center staff verifies Guest identity Guest Presents the Voucher at Redemption Center Guest receives Guidebook and Smart Cards valid for the number of days purchased.

  8. Each Destination Includes a FREE full Color Guide Book • Local Maps Indicating the Locations of Featured Venues • Each Attraction & Each Concession receives a Page • ‘Local Color’ is Introduced through Informative Editorial

  9. How it works in Market – At the Attraction The Card Holder Presents the Card The Card is “Dunked” into the Terminal The Terminal The Attraction Staff take the Card The Terminal Tells the Attraction whether to admit the individual or not! At Concessions The Visitor just shows the card for redemption of the offer

  10. Guidebook Wins Customer Praise • Popular component of program • Free with all Go Cards • Pocket-sized form factor • Show all included attractions aswell as additional tips for making most of visit • Maps of destination, transport, etc. • Localized editorial • Allows attractions &concessions to tellown story directly

  11. Benefits for Customer • Value • Sightseeing pre-paid in advance to save spending money on arrival • Huge savings compared to individual attraction admissions • Significant savings at shopping and dining venues • Everyone receives a full colour destination specific Guide Book • Choice • Almost every headline attraction is included in the cards • From a day’s Bicycle Rental in San Francisco . . . . • . . . To Discounts off a Balloon Ride in Orlando! • Flexibility • De-mystifies the mystery of planning city break or holiday • From an Art Museum to a Waterpark • No pre-booking required in advance

  12. Benefits for the Tour Operator • Proven product that serves your customers’ needs • 6 year track record endorsed by leading attractions across North America • 425 attractions already in the system • 2.5 million visits since 2003 • 94% customer satisfaction level in 3rd party research • Solid Revenue Opportunity • A great way to generate revenue when traditional sources are drying up • Average order value in £200 range • 14 destinations covering the most visited locations (Orlando, Vegas, NYC, Chicago, etc.) • Product relevant to today’s consumer • Great customer service • Clients looking for value – Go Cards offer a great way to demonstrate BEST value for sightseeing / attractions • And it’s easy !

  13. Importance of the SALES AGENT • Include Go Card in your sales pitch when selling / booking US cities • Find out what sightseeing your customer plans to do whilst in the city • Share the benefits / savings of the Go Card • Make incremental $$$ for your company

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