TELEVISION ADVERTISING. What is the “PRODUCT” that a television station sells?. The AUDIENCE is the product. Shows are created to attract an audience. Commercials are created to sell the advertiser’s product. Time is provided for the advertisers to reach the target audience.
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The AUDIENCE is the product.
Nielsen Media Research
Ratings – percent of televisions in America tuned to a broadcast
Share – number of televisions in use tuned to a broadcast
Months when New Shows, Special Episodes, Guest Stars are used to boost ratings
Central Time Zone
7pm thru 10pm
Most watched night
2nd Most Watched Night is Sunday
Around $3.5 million for :30 seconds
Around 111.3 million viewers
Cost per viewer = 3.14cents
(two guys describing ad)
(as of 2011).
Media Technology: Commercials