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Investor Presentation

Investor Presentation. Bruce Howard, CEO UpSnap CSE: UP October 2014. UpSnap.

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Investor Presentation

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  1. Investor Presentation Bruce Howard, CEO UpSnap CSE: UP October 2014

  2. UpSnap The following presentation may contain certain forward-looking statements that involve risks and uncertainties, such as statements of the Company’s plans, objectives, strategies, expectations and intentions. The words “may”, “would”, “could”, “will”, “intend”, “plan”, “anticipate”, “believe”, “estimate”, “expect” and similar expressions, as they relate to the Company or its management, are intended to identify such forward-looking statements. Such statements reflect the Company’s views with respect to future events and are subject to certain risks, uncertainties and assumptions. Many factors could cause the Company's actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements. See discussion in the MD&A in the Company’s annual report for more detailed information regarding these risks and uncertainties. These factors include, but are not limited to, impairment of assets, cease trade orders, continuing operations, accumulated deficit, uncertainty of future financing, potential fluctuations of financial results and management of operations. Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, believed, estimated or expected. Except as required by law, the Company does not intend, and does not assume any obligation, to update these forward-looking statements.  Information contained in this Confidential Presentation is current only as of its date.

  3. Consumer Eyes are Shifting

  4. Why Mobile? 2011 2015 90% Mobile Directories Mobile Directories of mobile searches lead to action.1 $8.2B $18.6B $1.6B $5.9B 50% 95% Source: eMarketer of mobile searches lead to purchase.3 of mobile searches are for local information.2 1. SearchEngineLand.com; 2. scribd.com; 3. SearchEngineLand.com

  5. Where Should I Advertise?

  6. Big Business Using UpSnap to Target Audiences 9 year track record

  7. Build Audience Segments

  8. Case Study Eye Care • Large eye care business wanted to run a “Back to School” campaign • Targeted households with children using UpSnap’s first-party data • Target to traffic sources in the family/parenting category • Applied learning algorithm to adjust campaign ad sources (sites & apps) to improve results • Results • Generated click through rates well above industry average • HAPPY CLIENT!

  9. Case Study Restaurant & Distillery • Targeting customers around the location • Specifically looking for students at the local university • UpSnap is tracking individual clicks and plotting them on a map for the client • Results • UpSnap has delivered a CTR and secondary action above industry standards

  10. Getting Results • Successful optimization of campaign based on KPI’s • Reporting on impressions • Installs • Clicks • Secondary engagement (phone calls) • Conversion / Action (type, date, time, • location, etc.) • Clients have access to real-time insights • Customizable reporting platform Optimizing ROI through Snapalytic technology

  11. Small Business Using UpSnap to Engage Consumers 2014

  12. How Does UpSnap Work with Small Businesses? UpSnap is a mobile advertising technology company Locally Targeted Advertising Radius Dayparting Location Filtering & Quality Ad Source Identification

  13. Local Businesses Turning to Mobile

  14. Local Offering For as low as $100, local advertisers get the same Local Targeting and Day Parting as large powerful brands • Up to 20,000 banner impressions for $100/month • Up to 40,000 banner impressions for $200/month • Custom designed banner ad and landing page • Strong calls to action (Tap to Call, Tap for Directions, Tap for Appointment, Tap for Coupon, Tap for Website) • Target audience down to a 5 mile radius based off address • Only advertise during hours of operation (dayparting) • Monthly performance report *Customer did not choose this option on their landing page Numbers reflect 30 days of actual recent campaigns with $100 monthly spend (Up to 20,000 impressions a month)

  15. A Broadened Revenue Model Subscription Plus Performance Number of Customers (Through Q2 ending 6/30/2014) UpSnap has secured 15 resellers to date:

  16. Financial Performance *Reflects only monthly revenue realized from SUBSCRIPTION, not contract value

  17. Management

  18. Board of Directors

  19. Corporate Information

  20. Investor Presentation

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