Environmentally responsible packaging
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Environmentally Responsible Packaging. Environmentally Responsible Packaging. A Guideline and Certification Program for the Electronics Industry. Brian Crumrine, Shawn Decker, Elissa Loughman, Ryan McMullan. Presentation Overview. Problem Solution Guideline Certification Conclusion.

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Environmentally responsible packaging

Problem | Solution | Guideline | Certification | Conclusion

Environmentally Responsible Packaging


Environmentally responsible packaging1

Environmentally Responsible Packaging

A Guideline and Certification Program for the Electronics Industry

Brian Crumrine, Shawn Decker, Elissa Loughman, Ryan McMullan


Presentation overview

Problem | Solution | Guideline | Certification | Conclusion

Presentation Overview

  • Problem

  • Solution

  • Guideline

  • Certification

  • Conclusion


Significance

Problem | Solution | Guideline | Certification | Conclusion

Significance

  • U.S. municipal solid waste

    • 88 million tons in 1960

    • 229 million tons in 2001

  • Concerns about resource use/depletion

  • Packaging regulations in 35 countries

  • Electronics is a worldwide industry ($565B in U.S. alone)

  • Growth of Design for Environment as a business practice


Challenges

Problem | Solution | Guideline | Certification | Conclusion

Challenges

  • Packaging professionals often have little formal education on environmental issues

  • Environmental, regulatory, and material information changes quickly

  • Unbiased information is scarce

  • Packaging is complex

    • Numerous considerations

    • International in scope


Our project

Problem | Solution | Guideline | Certification | Conclusion

Our Project

  • Environmental packaging guideline

    • A textbook/reference manual

    • Aimed at packaging professionals in electronics industry

  • Certification program

    • Based on concepts in guideline

    • Training and exam

    • Professional development


Characteristics of guideline

Problem | Solution | Guideline | Certification | Conclusion

Characteristics of Guideline

  • Educate packaging professionals

  • Promote a “baseline” of knowledge

  • Resist outdating

  • Inform decision makers, support judgment


Background

Problem | Solution | Guideline | Certification | Conclusion

Background

In 1992, HP led development of environmental packaging guideline

HP

IBM

Apple

Unisys

NeXT

Sun Microsystems

DEC


Our contribution

Problem | Solution | Guideline | Certification | Conclusion

Our Contribution

  • Present information in an educational and useful format

  • Balance information with applicability

  • Reduce industry/company bias

  • Update research


Scope

Problem | Solution | Guideline | Certification | Conclusion

Scope

  • Electronics Industry

    • Computers, Accessories, Components

    • All stages of packaging

  • Worldwide

  • Current Information

  • Audience

    • Engineers, managers, procurement

    • Marketers, environmental staff, regulators


Guideline

Problem | Solution | Guideline | Certification | Conclusion

Guideline


Approach

Problem | Solution | Guideline | Certification | Conclusion

Approach

  • Survey audience

  • Develop content structure

  • Compile research and data

  • Write new guideline

  • Conduct stakeholder review


Survey audience

Problem | Solution | Guideline | Certification | Conclusion

Survey Audience

  • Survey with 92 responses from 23 companies

  • Identified most commonly used materials

    • corrugated fiberboard, paperboard, solid plastic, expanded plastic, wood, and adhesives

  • Evaluated use of 1992 Guideline

  • Identified desired features for new guideline

“It is realistic, accurate, and not full of left wing bologna.”


Example

Problem | Solution | Guideline | Certification | Conclusion

Example

  • Randy at XYZ Electronics

    • Reduce environmental impact of existing package

    • His options

      • PVC & Paperboard

      • Paperboard & EPS

      • PP & PET

    • What is he to do?


Content

Problem | Solution | Guideline | Certification | Conclusion

Content

  • Must function as a textbook and reference

  • Information flow

    • Procedure

    • General Impacts & Strategies

    • Specific Materials

    • Balancing Issues

    • Labeling & Characterization

    • Staying Up-to-date


Features

Problem | Solution | Guideline | Certification | Conclusion

Features

  • Broad examination of life cycle impacts

  • Specific impact reduction strategies

  • Teaching tools

  • Many web links to current information

  • Information and tools for material comparison and decision-making


Back to randy

Problem | Solution | Guideline | Certification | Conclusion

Back to Randy

  • Teaching Example

    Randy at XYZ Electronics

    • Shows how to implement concepts presented in the guideline

    • Demonstrates the important questions to ask and when/how to answer them


Environmentally responsible packaging

Problem | Solution | Guideline | Certification | Conclusion


Stakeholder review

Goals

Accurate

Up-to-date

Relevant

Reviewers

Consumers

HP

IBM

AMD

Suppliers

Fiber Supplier

Plastic Supplier

Recycler

Problem | Solution | Guideline | Certification | Conclusion

Stakeholder Review


Certification

Problem | Solution | Guideline | Certification | Conclusion

Certification

  • graphic


Overview

Problem | Solution | Guideline | Certification | Conclusion

Overview

  • Hosted by Institute of Packaging Professionals (We’re down with IoPP)

  • Web-Based Training

  • Certification Test

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Teaching goals

Problem | Solution | Guideline | Certification | Conclusion

Teaching Goals

  • Use the Guideline as a reference

  • Identify environmental impacts

  • Reduce/characterize environmental impact

  • Balance environmental issues

  • Stay up-to-date


Conclusion

Problem | Solution | Guideline | Certification | Conclusion

Conclusion

  • Effects

    • Reaches all packaging professionals

    • Tool for building baseline of expertise

    • Encourages environmental consideration

    • Companies can demonstrate independently verified expertise

    • Foundation for other industry guidelines


Limitations

Problem | Solution | Guideline | Certification | Conclusion

Limitations

  • Some U.S. focus

  • Living document

  • Material comparisons

    • Data difficulties

    • Variability

    • Value judgments


Suggestions

Problem | Solution | Guideline | Certification | Conclusion

Suggestions

  • Increase non-U.S. information

  • Update guideline through electronic distribution

  • Use sophisticated Life Cycle Assessment tools

  • Expand to other industry-specific guidelines


Credits

Prepared By

Brian Crumrine

Shawn Decker

Elissa Loughman

Ryan McMullan

Advisor

Magali Delmas

Client Contact

Randy Boeller (HP)

Editor

Sarah Doss

Professional Advisers

Randy Boeller (HP)

Susie Elkins (IBM)

Bob Sanders (IBM)

Shaye Hokinson (AMD)

Additional Thanks

Paul Russell (HP)

Suzanne Keeler (HP)

Arturo Keller (Bren School)

Roland Geyer (Bren School)

Animatrix Computer Arts

Problem | Solution | Guideline | Certification | Conclusion

Credits


Questions

Problem | Solution | Guideline | Certification | Conclusion

Questions?

Any questions?

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Training Demo in Reception


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