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RED BULL Company description. by the Turtles. Basic Information. World‘s biggest energy drink producer Found in 1984 by Dietrich Mateschitz Headquarters: Fuschl am See / Austria Business section: food industry (focused on beverages). Location. Red Bull is sold in 160 countries

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Red bull company description

RED BULLCompany description

by the Turtles


Basic information
Basic Information

  • World‘s biggest energy drink producer

  • Found in 1984 by Dietrich Mateschitz

  • Headquarters: Fuschl am See / Austria

  • Business section: food industry

    (focused on beverages)


Location
Location

  • Red Bull is sold in 160 countries

  • The production is accomplished by the company Rauch Ltd. in Austria and Switzerland


Size

  • 4613 Employees

  • Turnover in 2009: 3,268 bn. €

  • Sold cans in 2009: 3,921 bn. cans

  • Slow expansion in the past

     prohibited in certain countries


History
History

  • 1982: Didi Mateschitz acquires international license rights of the energy drink brand Thai Krating Daeng

  • 1984: invention of Red Bull Ltd.

  • 1987: Red Bull starts selling in austria

  • 1992: Red Bull GmbH expands to its first foreign markets.

  • 1997: Red Bull enters the US market via California.

  • 2003: Red Bull Sugarfree is introduced

  • 2008: Red Bull Cola is introduced

  • 2009: Red Bull Energy shot is introduced


Branches of the business
Branches of the business

  • Energy drink (Sugarfree, Cola…)

  • RB Music Academy

  • RB Sports

  • RB TV

  • Sponsoring


Competitors
Competitors

  • Burn

  • Dark Dog

  • Power Horse

  • Monster energy

  • Rockstar


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