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2014 Technology Entrepreneurship Boot Camp Sponsored by Jackson Walker . Researching Product & Customer. Natasha Arguello Business Research Librarian UTSA Libraries [email protected] (210) 458-7444. About Me. Worked with $100K teams since Spring 2009

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2014 Technology Entrepreneurship Boot Camp Sponsored by Jackson Walker

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2014 Technology Entrepreneurship Boot CampSponsored by Jackson Walker

CITE BootCampFebruary 2014


Researching Product & Customer

Natasha Arguello

Business Research Librarian

UTSA Libraries

[email protected]

(210) 458-7444

CITE BootCamp February 2014


About Me

  • Worked with $100K teams since Spring 2009

  • At least one team in top three

CITE BootCamp February 2014


What is My Role?

Every project has

its own research needs and challenges.

CITE BootCamp February 2014


What I Can Do

I can advise you:

  • On research strategies

  • Best available resources

  • When we don’t have access to information you want

  • When information may not exist

  • When you need to do primary research

CITE BootCamp February 2014


What I Cannot Do

  • Buy market research reports that you found on the Internet

  • Do your primary research

CITE BootCamp February 2014


Researching the Market

  • Product or service

  • Industry

  • Competitors

  • Target market and customer

CITE BootCamp February 2014


Primary + SecondaryResearch

  • Not everything is available

    • For free

    • Online

    • At all

  • Primary Research

    • Surveys

    • Focus groups

    • Interviews

CITE BootCamp February 2014


Find People

  • Industry Experts

  • Target customers

CITE BootCamp February 2014


Rules of Thumb

  • It will take longer than you think.

  • You won’t have ALL information you want.

  • You will have to estimate and make your best educated guesses.

  • Prepare to explain your numbers.

  • Document and cite your sources.

CITE BootCamp February 2014


Get My Help

  • Do your homework.

  • Come up with a list of questions.

  • Email me at least one day in advance:

    • Explain your product

    • Describe your target market

    • Tell me where you searched and what you found

    • Tell me what kind of help you need

  • We meet for a consultation.

CITE BootCamp January 2011


Thank you!

Natasha Arguello

Business Research Librarian

UTSA Libraries

JPL 4.04.08V

[email protected]

(210) 458-7444

CITE BootCamp February 2014


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