2014 technology entrepreneurship boot camp sponsored by jackson walker
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2014 Technology Entrepreneurship Boot Camp Sponsored by Jackson Walker . Researching Product & Customer. Natasha Arguello Business Research Librarian UTSA Libraries [email protected] (210) 458-7444. About Me. Worked with $100K teams since Spring 2009

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2014 Technology Entrepreneurship Boot Camp Sponsored by Jackson Walker

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2014 technology entrepreneurship boot camp sponsored by jackson walker

2014 Technology Entrepreneurship Boot CampSponsored by Jackson Walker

CITE BootCampFebruary 2014


Researching product customer

Researching Product & Customer

Natasha Arguello

Business Research Librarian

UTSA Libraries

[email protected]

(210) 458-7444

CITE BootCamp February 2014


About me

About Me

  • Worked with $100K teams since Spring 2009

  • At least one team in top three

CITE BootCamp February 2014


What is my role

What is My Role?

Every project has

its own research needs and challenges.

CITE BootCamp February 2014


What i can do

What I Can Do

I can advise you:

  • On research strategies

  • Best available resources

  • When we don’t have access to information you want

  • When information may not exist

  • When you need to do primary research

CITE BootCamp February 2014


What i cannot do

What I Cannot Do

  • Buy market research reports that you found on the Internet

  • Do your primary research

CITE BootCamp February 2014


Researching the market

Researching the Market

  • Product or service

  • Industry

  • Competitors

  • Target market and customer

CITE BootCamp February 2014


Primary secondary research

Primary + SecondaryResearch

  • Not everything is available

    • For free

    • Online

    • At all

  • Primary Research

    • Surveys

    • Focus groups

    • Interviews

CITE BootCamp February 2014


Find people

Find People

  • Industry Experts

  • Target customers

CITE BootCamp February 2014


Rules of thumb

Rules of Thumb

  • It will take longer than you think.

  • You won’t have ALL information you want.

  • You will have to estimate and make your best educated guesses.

  • Prepare to explain your numbers.

  • Document and cite your sources.

CITE BootCamp February 2014


Get my help

Get My Help

  • Do your homework.

  • Come up with a list of questions.

  • Email me at least one day in advance:

    • Explain your product

    • Describe your target market

    • Tell me where you searched and what you found

    • Tell me what kind of help you need

  • We meet for a consultation.

CITE BootCamp January 2011


Thank you

Thank you!

Natasha Arguello

Business Research Librarian

UTSA Libraries

JPL 4.04.08V

[email protected]

(210) 458-7444

CITE BootCamp February 2014


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