Background. Talkin' Shop' project funded under the Australian Government Dementia Community Grants ProgramFunding was provided to Kempsey Shire Council (Macleay Community Care Options) in partnership with the Macleay Regional Co-operative (Kempsey SUPA IGA Central). Community Care Options staff.
1. ‘Talking Shop’ Experiencing Dementia for the Retail Sector Judy Bartholomew
2. Background ‘Talkin’ Shop’ project funded under the Australian Government Dementia Community Grants Program
Funding was provided to Kempsey Shire Council (Macleay Community Care Options) in partnership with the Macleay Regional Co-operative (Kempsey SUPA IGA Central)
3. Community Care Options staff
4. Kempsey IGA and staff
5. What were we trying to achieve? Decrease the stigma associated with dementia
Reduce social isolation
Create a more inclusive environment and community
6. Why Shopping Centres??
Important meeting places for older people
Provides a means for people with dementia to maintain social networks and actively participate in their community
7. AlzNSW Creating Dementia-Friendly Neighbourhoods Report The Built environment needs to be dementia friendly to reduce the social isolation felt by people with dementia and their carers.
If this occurs then people with dementia are ‘included’ in the community and so stigma associated with dementia is reduced and people without dementia gain a greater understanding of dementia, resulting in reduced fear of the condition
8. While structural changes needed include:
more accessible toilets,
more information stands in shopping areas,
None of these will help if people in the community are not able to assist in ‘navigating’ the environment.
9. Reports from consumers stated that greater
understanding of dementia was needed by
retail workers, shop owners and community
service providers (e.g transport drivers,
police) if people with dementia were going to
be able to navigate their way around the
community and thus feel included.
11. The workshop for retail staff
Start by creating empathy and confront myths and stereotypes
Modified from the original Bundoora Extended Care Experiencing Dementia Workshop to reflect the shopping environment
2 hours in duration
2 facilitators used
12. Why Experiencing Dementia? How the approach and attitude of others
and /or a “disabling” environment can
compound feelings of confusion,
helplessness, frustration, humiliation and
anger thus leading to increased disability,
alienation and the development of
Ultimately, through the development of this deeper insight and understanding, the exercise aims to foster more positive attitudes towards individuals with dementia and lead to more sensitive, improved service.
14. The Workshop
Introduction – whiteboard signs and symptoms of dementia, including some behaviours
Simulation – 10 minutes
De-brief, reflection and questions – 1 hour
Staff evaluations extremely positive
Greater empathy for people with dementia
More understanding of effective and positive communication
Increased knowledge of community supports for people with dementia
17. Challenges Take up by retail outlets
Ability to ‘release’ staff for training – 2hrs too long?
Perceived loss of income with staff attending training
Lack of understanding that dementia is a growth ‘industry’ – not a high priority
18. What’s next ? People with dementia and their carers more comfortable in retail settings
Good from a business point of view
Expand the project to other businesses across the Mid North Coast of NSW
Modify the workshop for other sectors eg. Banking
Release of AlzNSW environment paper