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Mobile apps: an engine of growth inside “One content, multiple distribution” Robert Berza. Agenda:. Topics. Short introduction into CME Divisions CME strategy: one content, multiple distribution Case study: StirileProTV From TV to Internet Moving to mobile site

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Mobile apps: an engine of growth inside “One content, multiple distribution” Robert Berza

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Mobile apps an engine of growth inside one content multiple distribution robert berza

Mobile apps:

an engine of growth inside “One content, multiple distribution”

Robert Berza


Topics

Agenda:

Topics

  • Short introduction into CME Divisions

  • CME strategy: one content, multiple distribution

  • Case study: StirileProTV

    • From TV to Internet

    • Moving to mobile site

    • Building the first iOS app

    • Roll-out to Android

    • Moving back to TV, via Internet

  • Q&A


Mobile apps an engine of growth inside one content multiple distribution robert berza

Broadcasting Division: audience generation

  • CME operates leading TV stations in 6 countries from CEE

  • CME enjoys dominant position in prime time driven by news programs and strong local productions

  • We have a total of 30 commercial channels that reach into homes of around 50million people in CEE

FY 2011 PT Audience Share (%)


Mobile apps an engine of growth inside one content multiple distribution robert berza

MPE: content generation

886hours of Fiction

  • Bet with Life (RO)

  • Long running series

  • Home Wars (BG)

  • Sitcom

  • Expozitura (CZ)

  • Crime/action series

  • Headnuts (SL)

  • Sitcom

  • Lara’s Choice (HR)

  • Long running series

  • Media Pro Entertainment is the engine of CME’s strategy: One content, multiple distribution

  • MPE delivered in 2011 2,369 hours of content to TV & New Media and plans to constantly grow each year the amount of content

  • MPE has complex production facilities that can easily deliver exclusive content or original production for Voyo

  • 48.3% share

  • 37.8% share

  • 18.1% share

  • 33.2% share

  • 39.4% share

1,483 hours of

Reality & Entertainment

  • Let’s Dance (SK)

  • Talent show

  • The Voice (RO)

  • Talent show

  • Superstar (CZ/SK)

  • Talent show

  • Got Talent (RO)

  • Talent show

  • Got Talent (SL)

  • Talent show

  • 31.6% share CZ

  • 41.8% share SK

  • 26.0% share

  • 30.8% share

  • 64.0% share

  • 51.7% share


Mobile apps an engine of growth inside one content multiple distribution robert berza

New Media: expansion to new audiences and distribution

Romania

  • New Media Division operates over 60 portals across CME

  • CME is a key Internet publisher in Romania (audience leader), Slovenia (No.2 in audience) and Czech Republic (No 3 in audience) and a fast growing player in Croatia, Bulgaria and Slovakia

  • New Media Division reached over 12m Visitors / month, over 400,000 apps downloads and over 6million Facebook fans

  • Portfolio: 20 websites, 7 mobile sites & 3 apps

  • Monthly audience: 5,7m Unique Visitors

  • Average daily audience: 650,000 Unique Visitors

  • Apps downloads: over 200,000

  • Facebook fans: No1 in multiple categories: TV, Sport, News, Shows


Mobile apps an engine of growth inside one content multiple distribution robert berza

2011: One content, multiple distribution

IPTV

Cable

Notebooks & PCs

Revenue Diversification

via Content:

Smart & Mobile Phones

Ad supported VOD

Subscription VOD

Pay TV

PPV

Internet & Mobile

  • Develop and create original content sellable in all content windows and on all platforms

  • Increase pay revenue from local content, especially digital content windows

Satellite / DTH

News

R&E

Fiction

Sports

Free TV

Home Video

Transaction VOD

Premium VOD

Post Free TV

Theatrical

Shops, retail chains

Analogue / Digital Terrestrial / DTT

Download to own / EST

Tablets

TV sets

Traditional contentrights windows

Cinemas

Consumer reception devices

Digital content rights windows

Physical content delivery


Mobile apps an engine of growth inside one content multiple distribution robert berza

Case study:


Mobile apps an engine of growth inside one content multiple distribution robert berza

Product development: TV and website

No.1

  • Evening News Program in Romania, since launch in 1995

  • Morning News Program In Romania, since launch in 2001

  • News portal in Romania, in March 2009, 6 months after launch (monthly UV)

  • Portal in Romania, in February 2012

  • Romanian news brand on Facebook.com, from 2011


Mobile apps an engine of growth inside one content multiple distribution robert berza

Going mobile: the beginning

No.1

  • 2008: Viewers appear to be choosing the best screen available for their video consumption: 4h/month for mobile (Nielsen)

  • Since 2009 Mobile web usage doubling every year (Nielsen)

  • 2010: Mobile Internet will soon overtake fixedInternet (Morgan Stanley)

  • December 2008: Launch m.stirileprotv.ro

  • 2009 & 2010: automatic distribution of news, light cross editorial actions

  • 2011: re-launch & aggressive push: TV, website, mobile sites inside the portfolio

  • April 2012: No 1 News mobile site in RO


Mobile apps an engine of growth inside one content multiple distribution robert berza

Riding the smart phones’ wave: first app, iOS

  • 2010: Let’s do it! 

  • Q1 2011: launch news app in Slovenia for news portal (24ur)

  • Q2 2011: review feed back and challenges and rebuild the app for roll-out across CME

  • July 2011: launch new version in Croatia, iPhone only. Great feed-back from consumers

  • August 2011: immediate roll-out in Romania and in parallel develop iPad version on the same principles

  • September 2011: launch iPad app and roll-out across CME including Czech Republic

  • October 2011 – March 2012: launch in Slovakia and Bulgaria while upgrade with key features including Breaking News& advertising


Mobile apps an engine of growth inside one content multiple distribution robert berza

Stirile ProTV iOS App results

No.1

  • Over 55,000 push notifications active

  • Up to 20,000 visits / day

  • Up to 10,000 video views / day


Mobile apps an engine of growth inside one content multiple distribution robert berza

Rolling out to Android

  • May 2011: People now want Android more than iOS

  • January 2012: Android Apps Gets Downloaded More, and are Pricier than iPhoneApps

No.1

  • Launched December 1st 2011

  • Over 10,000 visits / day

  • Up to 5,000 video views / day


Mobile apps an engine of growth inside one content multiple distribution robert berza

Closing down the circle: Internet TV app

  • May 2011: 30 million Internet connected TV in US

  • by 2015: 76% of HD TV’s will be connected to TV in US

No.1 


Mobile apps an engine of growth inside one content multiple distribution robert berza

Thank you!

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