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Mobile apps: an engine of growth inside “One content, multiple distribution” Robert Berza. Agenda:. Topics. Short introduction into CME Divisions CME strategy: one content, multiple distribution Case study: StirileProTV From TV to Internet Moving to mobile site

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Mobile apps:

an engine of growth inside “One content, multiple distribution”

Robert Berza


Topics

Agenda:

Topics

  • Short introduction into CME Divisions

  • CME strategy: one content, multiple distribution

  • Case study: StirileProTV

    • From TV to Internet

    • Moving to mobile site

    • Building the first iOS app

    • Roll-out to Android

    • Moving back to TV, via Internet

  • Q&A


Broadcasting Division: audience generation

  • CME operates leading TV stations in 6 countries from CEE

  • CME enjoys dominant position in prime time driven by news programs and strong local productions

  • We have a total of 30 commercial channels that reach into homes of around 50million people in CEE

FY 2011 PT Audience Share (%)


MPE: content generation

886hours of Fiction

  • Bet with Life (RO)

  • Long running series

  • Home Wars (BG)

  • Sitcom

  • Expozitura (CZ)

  • Crime/action series

  • Headnuts (SL)

  • Sitcom

  • Lara’s Choice (HR)

  • Long running series

  • Media Pro Entertainment is the engine of CME’s strategy: One content, multiple distribution

  • MPE delivered in 2011 2,369 hours of content to TV & New Media and plans to constantly grow each year the amount of content

  • MPE has complex production facilities that can easily deliver exclusive content or original production for Voyo

  • 48.3% share

  • 37.8% share

  • 18.1% share

  • 33.2% share

  • 39.4% share

1,483 hours of

Reality & Entertainment

  • Let’s Dance (SK)

  • Talent show

  • The Voice (RO)

  • Talent show

  • Superstar (CZ/SK)

  • Talent show

  • Got Talent (RO)

  • Talent show

  • Got Talent (SL)

  • Talent show

  • 31.6% share CZ

  • 41.8% share SK

  • 26.0% share

  • 30.8% share

  • 64.0% share

  • 51.7% share


New Media: expansion to new audiences and distribution

Romania

  • New Media Division operates over 60 portals across CME

  • CME is a key Internet publisher in Romania (audience leader), Slovenia (No.2 in audience) and Czech Republic (No 3 in audience) and a fast growing player in Croatia, Bulgaria and Slovakia

  • New Media Division reached over 12m Visitors / month, over 400,000 apps downloads and over 6million Facebook fans

  • Portfolio: 20 websites, 7 mobile sites & 3 apps

  • Monthly audience: 5,7m Unique Visitors

  • Average daily audience: 650,000 Unique Visitors

  • Apps downloads: over 200,000

  • Facebook fans: No1 in multiple categories: TV, Sport, News, Shows


2011: One content, multiple distribution

IPTV

Cable

Notebooks & PCs

Revenue Diversification

via Content:

Smart & Mobile Phones

Ad supported VOD

Subscription VOD

Pay TV

PPV

Internet & Mobile

  • Develop and create original content sellable in all content windows and on all platforms

  • Increase pay revenue from local content, especially digital content windows

Satellite / DTH

News

R&E

Fiction

Sports

Free TV

Home Video

Transaction VOD

Premium VOD

Post Free TV

Theatrical

Shops, retail chains

Analogue / Digital Terrestrial / DTT

Download to own / EST

Tablets

TV sets

Traditional contentrights windows

Cinemas

Consumer reception devices

Digital content rights windows

Physical content delivery



Product development: TV and website

No.1

  • Evening News Program in Romania, since launch in 1995

  • Morning News Program In Romania, since launch in 2001

  • News portal in Romania, in March 2009, 6 months after launch (monthly UV)

  • Portal in Romania, in February 2012

  • Romanian news brand on Facebook.com, from 2011


Going mobile: the beginning

No.1

  • 2008: Viewers appear to be choosing the best screen available for their video consumption: 4h/month for mobile (Nielsen)

  • Since 2009 Mobile web usage doubling every year (Nielsen)

  • 2010: Mobile Internet will soon overtake fixedInternet (Morgan Stanley)

  • December 2008: Launch m.stirileprotv.ro

  • 2009 & 2010: automatic distribution of news, light cross editorial actions

  • 2011: re-launch & aggressive push: TV, website, mobile sites inside the portfolio

  • April 2012: No 1 News mobile site in RO


Riding the smart phones’ wave: first app, iOS

  • 2010: Let’s do it! 

  • Q1 2011: launch news app in Slovenia for news portal (24ur)

  • Q2 2011: review feed back and challenges and rebuild the app for roll-out across CME

  • July 2011: launch new version in Croatia, iPhone only. Great feed-back from consumers

  • August 2011: immediate roll-out in Romania and in parallel develop iPad version on the same principles

  • September 2011: launch iPad app and roll-out across CME including Czech Republic

  • October 2011 – March 2012: launch in Slovakia and Bulgaria while upgrade with key features including Breaking News& advertising


Stirile ProTV iOS App results

No.1

  • Over 55,000 push notifications active

  • Up to 20,000 visits / day

  • Up to 10,000 video views / day


Rolling out to Android

  • May 2011: People now want Android more than iOS

  • January 2012: Android Apps Gets Downloaded More, and are Pricier than iPhoneApps

No.1

  • Launched December 1st 2011

  • Over 10,000 visits / day

  • Up to 5,000 video views / day


Closing down the circle: Internet TV app

  • May 2011: 30 million Internet connected TV in US

  • by 2015: 76% of HD TV’s will be connected to TV in US

No.1 


Thank you!

&

Waiting for your questions


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