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LinkedIn 101

LinkedIn 101. Learning Objectives. Gain more knowledge of LinkedIn and social Media What can LinkedIn do for you? Learn how to maintain your account Headline , Summary, Experience (What is it that you do ?) Homepage, Settings , Account visibility, Connections, Your Network,

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LinkedIn 101

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  1. LinkedIn 101

  2. Learning Objectives Gain more knowledge of LinkedIn and social Media • What can LinkedIn do for you? Learn how to maintain your account • Headline , Summary, Experience (What is it that you do?) • Homepage, Settings , Account visibility, Connections, Your Network, • Recommendations, Endorsing Skills Tips for promoting your brand (YOU) • Industry Buzz Words • Uploading a Professional profile picture • Joining groups , liking, sharing, URL & Badge

  3. Who can you network with?

  4. BUT Wait there's more…..

  5. Profile do’s and don’ts DO’s DON’TS Have errors or spelling mistakes Make up or embellish your profile Include personal information (marital status; birthday) • Professional Headline • Professional Headshot • Work Experience written in “Resume Language” • Asked to be endorsed and recommended

  6. Headline What’s your Job Title? OR ARE YOU UNEMPLOYED?

  7. Unemployed LinkedIn Professional headlines • Actively Seeking Employment • Available for Employment • Available for New Opportunities • Unemployed and Looking for Work • (Job Title) Professional Seeking Work • Experienced (Job Title) available for new opportunity • (Job Title)Professional in Transition • (Job Title) currently exploring options • Recent College Graduate Seeking Entry Level (Job Title) Position

  8. Summary FIRST IMPRESSION FIRST IMPRESSION FIRST IMPRESSION

  9. Summary • NEVER LEAVE BLANK • USE ALL 2,000 CHARACTERS • USE KEYWORDS! • NOT copied and pasted from a resume • TELL STORIES (PAR EXAMPLES) • BREAK IT UP WITH HEADERS/ /SUBHEADERS/GRAPHICS • you might use other graphic elements like stars and bullets. Here are some that work: ◙ ❖ ■ ★ ►

  10. Sub-Headers • RESULTS • CAREER HIGHLIGHTS

  11. Job seekers EXPERIENCE “The most important thing I look for is relevant experience compared to my open position. Providing testimonials and endorsements that further support that experience also helps me know that the candidate is serious about the information they are trying to convey.” “Job seekers should post a thorough Summary about their professional experienceand what they’re trying to sell or market about themselvesto prospective employers” “If a candidate doesn’t complete their profile with their relevant experience, it makes it hard to determine their qualifications when recruiting”

  12. 5 Tips for Optimizing Your LinkedIn Profile for Search 1.) Professional Headline 2.) Change your LinkedIn URL 3.) Keywords 4.) Complete specialties section • This section is located right below the summary section.  You will want to showcase and promote your areas of expertise here. This is a great place to use keywords 5.) Evaluate • Go to the people tab – click advanced search. • Enter a keyword or keywords associated with the services that you offer or your targeted position.  Example:  Online Marketing or Marketing Manager • Enter the geographic location or zip code and a distance quotient. • Select and industry or multiple industries. • Click search.

  13. Use LinkedIn Applications to Add Special Features to Your Profile • Slide share: share your PPT presentations • Reading List by Amazon: show your interests • Add Skills, Organizations, Certificates, • Projects, Honors, Volunteering, Patents, • Languages and more! • Update Status Messages Frequently • Give updates on your job search, research • Attendance at conferences • Post articles relevant to your field of interest

  14. Joining Groups When joining look for # of members and # of Discussions to tell if it is worthwhile

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