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Provide focus/Frame the problem Inspire your team

“A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.”. Provide focus/Frame the problem Inspire your team Provide a reference for evaluating competing ideas Empower your team to make decisions independently in parallel

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Provide focus/Frame the problem Inspire your team

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  1. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” • Provide focus/Frame the problem • Inspire your team • Provide a reference for evaluating competing ideas • Empower your team to make decisions independently in parallel • Fuel brainstorms by suggesting “how might we” problem statements • Capture the hearts and minds of people you meet • Save you from the impossible task of developing concepts that are all things to all people • Be something you revisit and reformulate as you learn by doing

  2. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” • Provide focus/Frame the problem • Inspire your team • Provide a reference for evaluating competing ideas • Empower your team to make decisions independently in parallel • Fuel brainstorms by suggesting “how might we” problem statements • Capture the hearts and minds of people you meet • Save you from the impossible task of developing concepts that are all things to all people • Be something you revisit and reformulate as you learn by doing

  3. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” • Provide focus/Frame the problem • Inspire your team • Provide a reference for evaluating competing ideas • Empower your team to make decisions independently in parallel • Fuel brainstorms by suggesting “how might we” problem statements • Capture the hearts and minds of people you meet • Save you from the impossible task of developing concepts that are all things to all people • Be something you revisit and reformulate as you learn by doing

  4. Point of View

  5. POINT OF VIEW INSIGHT SOLUTION

  6. A PoV is a concisesynthesis of insights gained during observation that will guide your decisions as you generate solutions. POINT OF VIEW INSIGHT SOLUTION

  7. A PoV is a concisesynthesis of insights gained during observation that will guide your decisions as you generate solutions. POINT OF VIEW INSIGHT SOLUTION It is stems from in your experiences with users and it informs and inspires your ideas and prototypes.

  8. Peter’s case studies

  9. Oxo Good Grips

  10. What we’ve done:Coach-drivenPersonal-ad styleempathy maps We’re showcasing today: LeadershipSynthesis toolsPOV iteration and viabilityDeeper insights

  11. Contains Solution? Able to create rich brainstorm? Clarity of focus: trying to include too much? Unique insights and language?

  12. Sample POV: An overworked father needs a massage. Contains Solution? Able to create rich brainstorm? Clarity of focus: trying to include too much? Unique insights and language?

  13. Sample POV: Angst-filled, pop-culture loving teen seeks way to figure out his post-graduation plan. Solution must be able to be implemented immediately. Cheap and easy methods a must. Contains Solution? Able to create rich brainstorm? Clarity of focus: trying to include too much? Unique insights and language?

  14. Contains Solution? Able to create rich brainstorm? Clarity of focus: trying to include too much? Unique insights and language? (travel alarm activity)(Beep…beep…) ┶

  15. Synthesis: The art of making meaning and finding direction. (Now that we know what goldmines look like, let’s talk about finding one)

  16. Tease Out Patterns, Connections & Surprises. Make creative leaps but ground them in the data. Gather & Arrange Data Visibly (Tell the Stories)

  17. Tease Out & Distill Patterns, Connections & Surprises. Create a guiding statement. (PoV) Use the PoV to Generate Ideas & Solutions. Gather & Arrange Data Visibly. (Extract Insights)

  18. Tease Out & Distill Patterns, Connections & Surprises. Create a guiding statement. (PoV) Use the PoV to Generate Ideas & Solutions. (Craft the Message)

  19. Two quick facts about synthesizing:It takes about as much time to digest information as it did to collect it.The process is messy and fluid. Be mindful of your process and trust your intuition.

  20. TOOLS

  21. flaring focusing TOOLS Flaring Tools Help Generate Alternatives Space Saturation Powers of 10 Mapping Focusing Tools Help Narrow Choices Grouping Composite Characters Mad-Libs

  22. flaring focusing TOOLS Space Saturation Powers of 10 Mapping Grouping Composite Characters Mad-Libs

  23. flaring focusing TOOLS Space Saturation Powers of 10 Mapping Grouping Composite Characters Mad-Libs

  24. Charles & Ray Eames Powers of 10

  25. flaring focusing TOOLS Journey Spatial 2 x 2 Space Saturation Powers of 10 Mapping Tastes Great Boring More Fun Grouping Composite Characters Mad-Libs Less Filling Empathy

  26. IDEO confidential

  27. flaring focusing TOOLS Space Saturation Powers of 10 Mapping Grouping Composite Characters Mad-Libs

  28. flaring focusing TOOLS Space Saturation Powers of 10 Mapping Grouping Composite Characters Mad-Libs Chubby Swinger Guy

  29. flaring focusing TOOLS Space Saturation Powers of 10 Mapping Grouping Composite Characters Mad-Libs

  30. Tips for leading: Have a strategy (explicit) Get a prototype POV quickly Pay attention to process Have good questions at this point, not answers Talk about gut feelings

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