1 / 11

Darlene Cook Aaron Winfree Jennifer Luu

Darlene Cook Aaron Winfree Jennifer Luu. What is Hartwicks? A specialty kitchen store featuring products for cooking, dining and entertaining Target Market: Martha Stewart/Real Simple Magazine reading married/single women/men enjoys cooking, eating fine foods, entertaining

cady
Download Presentation

Darlene Cook Aaron Winfree Jennifer Luu

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Darlene Cook Aaron Winfree Jennifer Luu

  2. What is Hartwicks? • A specialty kitchen store featuring products for cooking, dining and entertaining • Target Market: Martha Stewart/Real Simple Magazine reading married/single women/men enjoys cooking, eating fine foods, entertaining • History of the Company • Started in October 2006 • Lisa Hartwick is creator/owner • Used to be a marketing exec • Makes her own window displays and uses marketing knowledge in her retail store

  3. Strengths • Location • Located at 5th Street Public Market in Eugene (good neighbors) • Trends- Food Network, products by “Food Celebrities” • Products, high priced, high quality

  4. Neighbors include: • Specialty Food Stores, expensive clothing boutiques

  5. Weaknesses: Door way a little hidden Too much might be too much Website

  6. Opportunities, local events, cooking classes • Hartwicks Wear Red Day(Heart-healthy cooking demonstrations, information to educate women, heart-healthy recipes, and prizes!)

  7. Threats • Inkwell, Crate and Barrel, Potterybarn, Williams-Sonoma • Macys • lower prices

  8. Private Company • Location:  Hartwicks in the 5th Street Market296 E. 5th; Eugene • Phone:  (541) 344-6345

  9. Sources • www.hartwicks.com • http://www.visitlanecounty.org/calendar/index.cfm?action=daily&cdate=2-2-2007 • http://www.5stmarket.com/stores/ • http://www.registerguard.com/news/2006/07/21/c8.bz.retailmarket.0721.p1.php?section=business • http://www.registerguard.com/news/2006/12/05/d4.bz.bizbeat.1205.p1.php?section=business 

More Related