SLO VAK UNIVERSITY OF TECHNOLOGY IN BRATISLAVA FACULTY OF MATERIALS SCIENCE AND TECHNOLOGY IN TRNAVA Institute of Industrial Engineering, Management and Quality.
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SLOVAKUNIVERSITY OF TECHNOLOGY IN BRATISLAVA
FACULTY OF MATERIALS SCIENCE AND TECHNOLOGY IN TRNAVA
Institute of Industrial Engineering, Management and Quality
PROCESS MANAGEMENT AND SYSTEM THINKING AS A STARTING POINT OF THE SUSTAINABLE MARKETING WITHIN THE CONTEXT OF SUSTAINABLE CORPORATE SOCIAL RESPONSIBILITY
Michaela TOKÁROVÁ, Gabriela HRDINOVÁ, Peter SAKÁL
This paper was supported by the Slovak Research and Development Agency under the contract No. LPP-0384-09: “Concept HCS model 3E vs. Concept Corporate Social Responsibility (CSR).” The paper is also a part of approved KEGA project No. 037STU-4/2012 “Implementation of the subject “Corporate Social Responsibility Entrepreneurship” into the study programme Industrial management in the second degree at MTF STU Trnava”.
2.SYSTEM THINKING – JOURNEY FOR SUSTAINABLE CORPORATE SOCIAL RESPONSIBILITY
3. PROCESSMANAGEMENT ANDSUSTAINABLE MARKETING
4. RECOMMENDATIONSFORCREATIONMANAGEMENT PROCESSIN ACCORDANCEWITHTHEREQUIREMENTSSCSR
5. RECOMMENDATIONS FOR CREATING A SUSTAINABLE MARKETING STRATEGY
“ Development Agency under the contract No. LPP-0384-09: “Concept HCS model 3E vs. Concept Corporate Social Responsibility (CSR).” The paper is also a part of Development that meets the needs of today whilst not affecting the ability of future generations to meet their own needs” Brundtland Commission Report
Enterprise sustainability is often defined by the concept of triple bottom line, which enterprises manage their financial, social and environmental risks, responsibilities and opportunities
According to Belz, sustainable marketing goes beyond the traditional marketing thinking.
If traditional marketing is generally meeting the needs of customers and construction profitable customer relationships, sustainable marketing is defined as building and maintaining sustainable relationships with customers, not only for social and environmental protection.
This means that it social and environmental value. In other words, sustainable marketing aims to create: customer value, social value and environmental value.
4. Development Agency under the contract No. LPP-0384-09: “Concept HCS model 3E vs. Concept Corporate Social Responsibility (CSR).” The paper is also a part of RECOMMENDATIONSFORCREATIONMANAGEMENT PROCESSIN ACCORDANCEWITHTHEREQUIREMENTSSCSR
The organization shall:
For future sustainability are important new types of relationships with stakeholders, higher levels of innovation and collaboration. If you want a business organization to survive and prosper, so will need to be able to identify the tidal wave of sustainability.
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ResponsibleBusiness - EuropeaneLearning Module.[online][cit. 2012-08-27].Dostupný na internete <:http://eacea.ec.europa.eu/llp/project_reports /documents/erasmus/multilateral_action_2008/eras_ecdem_142741_rebel.pdf>
Rosell, J.A Multi – Stakeholderperspective on Sustainable Marketing. OuluUniversity: Press, 2009. 162 strán. ISBN 978- 951-42-9223-1
CHARTER, M., PEATTIE, K., OTTMAN, J., POLONSKY, J. Marketing and sustainability.[online][cit.2011-11-18]. Dostupný na internete<http://cfsd.org.uk/smart-know-net/smart-know-net.pdf>
Vysekalová J., Mikeš J.Image a firemní identita. Praha: GradaPublishing, 2009, 192 strán. ISBN 978-80-247-2790-5
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