10 Startups That'll Change the Servidor Cloud Windows Brasil Industry for the Better

1. What would it take to reduce the power consumption and TCO of traditional PCs' by 70 percent? Incorporating the same technological specs of a normal PC, however, at half the price? The answer was given by Raj Kosuri, Founder and CEO of EcomNets, in the form of the famous Verdio line of Green PCs'. The Verdio green PC ushered in the next generation of energy efficient computers. The product was not an overnight phenomenon, but a result of the amalgamation of the expertise and experience of Raj and his team at EcomNets, a veteran provider of enterprise integration in the cloud, business process management and IT governance consulting company in innovating the best green technologies for a better world. Today, Kosuri has taken EcomNets to the next level of green technology engagement and cloud enablement by leveraging a new Data and Technology Innovation Center that spans over 27,000 sq ft of energy efficient storage space in Danville, Virginia. Understanding the dire need for companies to sustain their businesses through energy effective products, EcomNets strives towards providing cloud solutions and IT sustainable initiatives to create relationships that redefine interactions not just with customers, but also with vendors, competitors, and employees as well. ™ Initiated as a pure disk-to-disk solution, EcomNets was built by Kosuri to today be the only data protection platform that can be consumed as a cloud service, deployed as on premise software or appliance, or any other combination thereof. With most data transfer providers suffering from slow speeds, which in turn pose a threat to cyber security, the organizations' efficient and secure data transfer processes have been programmed to automatically move backup data offsite to the customers cloud. The leverage of flexibility built into the platform has given the customer the power to easily switch deployments as an individual's business grows. Started in 2000 with a primary focus on sustainable IT solutions, Kosuri's goal was to reduce power consumptions and to increase energy efficiencies in IT and its data centers. With IT companies spending over 20 percent of the power consumption in the offices, companies like EcomNets are the need of the hour "We were in constant talks with the CIOs of different companies explaining that the impact of the shift to sustainable IT towards cutting down on their power consumption which in turn can be utilized to buy hardware and software. So as we progressed we helped companies reduce the carbon foot print and helped them increase the bottom line in the budget," explains Kosuri. The building of Verdio, the first green PC in 2000 established EcomNets stronghold into the market. With the sprawling green data center in Virginia as its backbone, the company today provides top of the line services to Fortune 500 and global 2000 organizations. "We integrate solutions on the desktop side and the virtual data side. We let companies come to us and use our infrastructure to build their cloud computing solutions. We are cloud computing enablers and we help companies get their own cloud computing solutions," says Kosuri. Helping Enterprises Move to the Cloud Many businesses are combating the explosion of data and constantly contemplate the question of cloud enablement. For the past 13 years, EcomNets has been turning this vision into reality with the assistance of complex consulting services which helps decision makers create a blueprint depicting the end goal and the intermediate steps required to obtain the same. The team then works on effective planning and governance across all cloud services, to simultaneously establish and enforce controls and manage risk. "While planning and

2. managing systems; it is equally important to factor in the 'people change' effect - which is typically more demanding than the technology issues," points out Kosuri. The cloud platform was built by the team to provide security for operating systems that include the likes of Microsoft Windows, Macintosh, VMware, Linux (Red Hat and SUSE), IBM, IBM AIX, HP-UX, and Sun Solaris to name a few. The applications secured are Oracle databases and Microsoft SharePoint Server, Exchange Server, and SQL Server. The icing on the cake is the ability to perform 'Hot' backups without closing the current work in progress made possible by the EcomNets team to engage backing up of open files and applications. With organizations still stuck with traditional testing limitations, EcomNets focuses to help customers leverage the benefits of cloud testing and avoid being stuck with traditional testing restraints, the team at EcomNets has offered two unique capabilities that are difficult to replicate with traditional testing i.e. virtualization; and compatibility with cloud services. Incomplete runs caused by scalability barriers severely hamper test cases. Hence the cloud testing module on offer has been designed by the EcomNets team to specifically target and avoid such incomplete test runs, hence throwing new light onto traditional software testing strategies and enable a number of unseen testing activities, such as the highest quality of testing environments along with parallel development and testing activities. Apart from traditional reviews, the company helps IT Disaster Recovery and Business Continuity for Fortune 1000 and Global 2000 companies in the world leveraging the tier III data center infrastructure located in Danville, VA. The Data and Technology Innovation center backs up almost all of the processes designed and staffed to be able to efficiently handle very large volumes of data serving customers throughout the mid-Atlantic region. A testimony to the success of the company's solutions is EcomNets being conferred with the NVTC Green Award in 2010 and Inc 500 listing for 2010, both coveted recognitions. The awards can also be reasoned to Kosuri ensuring that the best advice and solutions are imparted to achieve a successful client's software deployment cycle. Realizing that each software project is different, the team works hard to match the right solution and the right tools for every specific stage of development. "We know what appeals to our network of financial institutions and corporate, so we can minimize management distraction by running a tight process to deploy software project on time and on budget," Kosuri adds. Focusing fully on the technology industry at all steps of the value chain, EcomNets has identified six verticals with maximum traction capabilities mainly- Government, Internet & New Media, Enterprise IT, Telecom& Hardware, CleanTech & MedTech. Eliminating Server Sprawl and Increasing Utilization Rates Another problem that organizations in the above mentioned verticals face is the combat against server sprawl. When disproportionate amounts of the physical server machines are running at very low rates of usage; it wastes a lot of the data center's resources like power, cooling and space, as well as the internal resources of each server such as CPU cycles, memory and storage. To mitigate server sprawl, EcomNets has taken to the next step of Virtualized Server Consolidation and eliminating the problem via deployment of systems as virtual machines (VMs) that can run safely and move transparently across shared hardware. The company has been successfully delivering increase of server utilization rates from 5-15 percent to a whopping 60-80 percent. For reducing the cost and complexity of business continuity, Kosuri has enabled a high availability and disaster recovery solutions by encapsulating entire systems into single files that can be replicated and restored on any target server, thus helping companies that struggle with minimizing downtime. In a combination of Microsoft's virtualization software and the company's own propriety Green PC "Verdio", EcomNets has enough artillery to replace PCs, workstations and laptops without compromising end user autonomy by layering a security policy in software around desktop virtual machines. "We will reduce TCO at the desktop $1500 per PC, per year," adds a confident Kosuri. Enlightening Organizations on the True Potential of Energy Efficiency Almost every enterprise has the capability to consume less power. To make firms realize the true potential of their energy and cost saving abilities, EcomNets's sustainable IT solutions have partnered with the most advanced solutions for helping the user reduce PC network energy consumption to the tune of saving $20 to $60 per PC, per

3. year. EcomNets has partnered with several Electronic Recyclers to provide On-Site Data Destruction and Electronic Waste Recycling which gives the power to recycle computers, laptops, printers, monitors, and other IT devices with almost a hundred percent zero export. Although there are many aspects to designing a data center Kosuri ensured that the green data center of the company was developed with the latest LED certification standards. Close to ten percent of the data centers power comes through renewable energy, which is one of the highest in the industry. Solar power is used to power the light, while most of the hardware is built by the green electronic council which makes the green initiative very sustainable by not wasting any hardware which can save power. "Our electricity bill is 20 to 30 percent less than the other data centers. The reason for it is that it goes all the way from the design. We also have a program which tells us if any hardware is not being used for the past several years, these are the kind of micro level management that saves us electricity," explains Kosuri. Even when a router, printer or a scanner is not being used, the company asks its engineers to shut it down. Unique Organizational Culture The continued success in a relatively unique field of sustainable IT, can be related to a belief system that the work environment and people characterize as one of a kind. Employees at EcomNets are constantly given the chance to grow and understand the corporate culture in which they work hence directly given the option to be able to comprehend organizational goals. EcomNets clearly understands the seriousness of retaining quality talent to development of a company's brand. "When individuals are involved in defining culture they gain a strong corporate identity and appropriate culture behaviors that support positive culture practices that are conducive to corporate success," explains Kosuri. Developing consistent and positive culture practices has a huge role to play in the Green IT services provider's ability to attract and hire quality talent. The talent management team has been built painstakingly to understand the core values that have been fundamental to the company's business identity, vision and success. The management team is directly held accountable for sustaining a positive culture by staying aware of the need for change or culture improvement. To put it in a line we believe in developing, defining, and maintaining successful culture is an institutionalize responsibility of all EcomNets members," says Kosuri. With an environment that fosters a culture that inspires achievement and engagement in technology projects, Kosuri aims to touch 50 million in revenue by 2016 and increase headcount to 500. With the all the extensive importance on innovative green IT technologies, and judging by the success streak of the organization, EcomNets looks set to break into one of the top five cloud computing providers in the world while enabling midsized companies realizing the true power of the cloud and the true potential of Sustainable IT. The invention of emerging technologies These inventions of emerging technologies could make human life more comfortable in the near future. (1) Serverless Computing: As seen in the article on 'cloud' technology, cloud service companies have begun to provide all their computer services through the cloud, leasing the initial practice of placing entire computer hardware at home or in the office. These include 'data-storage', 'computing-power' and 'hosted applications'. 'Wireless Computing' is one of them! Serverless computing is a unique way of providing cloud-computing services. Accordingly, the cloud service provider operates on a large scale and provides users with computing power only when they need it and on- demand. Then enough for users to have a web-browser and internet connection! There is a subtle difference between cloud-computing and serverless computing. There are two ways to divide your computing needs using the cloud: (A) Keep your home or office computer cloud server with you and use it through the internet as per your need.

4. Like renting a whole vehicle if you want to travel. (B) the cloud company created the server network; The cloud company provides users with some resources within its integrated server capacity only if users are running some programs. Just like renting one, two seats in a big car if you want to travel. One of the major benefits of wireless computing is that we use the same energy consumption as there is no charge, no minimum usage guarantees, there will be services even if there is a sudden increase in usage, and there will be immediate alternative services if supply is shut down. And the leading companies that provide such wireless computing services include Amazon Web Services, Microsoft Azure, Google Cloud Platform. (2) Biometrics: 'Biometrics' means the measurement and numerical analysis of people's physical and behavioral characteristics. This technology is mainly used to accurately identify specific humans, control access, or identify individuals under supervision. The basic premise of this technology is that everyone can be accurately distinguished by its physical or behavioral characteristics. The word biometrics is derived from the Greek word 'bio' meaning life and 'metric' means to measure. Biometrics comes with three major things - (a) biometrics reader or scanner. (B) The biometrics software system, which digitally transforms the received payment into foreign certificates already stored. (C) 'Biometrics Database' - in which digital fare is stored. Biometrics involves the use of the following physiological factors: facial recognition, fingerprints, finger geometry (finger shape and position), eyebolts and their composition, blood vessels, head structures, eyelashes, noise (voice recognition), DNA mapping, Behavioral features - gait, lips, neck movements, etc. This technology is mainly used for Servidor VPS Brasil law enforcement, criminal deportation, border control, electronic passports, national ID cards (eg Aadhaar), office entry and attendance, etc. (3) Bioplastics: 'Bioplastic' is a plastic material made from renewable biological sources. Such as - Vegetables, fats and oils, corn starch, straw, wooden sawdust, recycled food, etc. It can also be made from bioplastic agricultural by-products. Bioplastic is also made from used plastic bottles and other items. Over the years, many bioplastic products have emerged. They are sometimes labeled as 'biobased', 'biodegradable' or 'compostable'; Because it breaks down into natural ingredients like organic things. It takes three to six months for the biodegradable plastic to completely decompose and the synthetic plastic to last several years. But methane produces large amounts of gas during bioplastic decomposition, and it takes several months for complete dissolution. Bioplastics are currently more expensive than ordinary plastics, and we can be sure that with the emergence of new technology, bioplastics will be cheaper than ordinary plastics. The major expense of this, however, is in non- technical items such as procurement of solid natural materials, supply chain. (4) Collaborative telepresence: In the current cyber-physical age, human gifts have a very different appearance. Video calls, Skype, WebEx, video conferences, and more commonly used in offices. But still sitting together or near it, the touching experience didn't provide much. Imagine that some people in different parts of the world are sitting and interacting with each other using technology as if they are in one room; they even get a touch of each other! Such technology is called 'collaborative telepresence' - which will in the future become a secondary part of the geographical distance between humans. Augmented-reality (AR) and virtual reality (VR) technologies are slowly becoming affordable. Telecommunications companies are speeding up 2G networks so that the time lag in the video call will not be realized. As well as haptic

5. sensors, it is possible to feel the touch even when remote. Despite all this, with the current internet time lag, we are constantly aware that even if the person in front is near, it is somewhere remote. An experiment to solve this error using the artificial intelligence of mathematics is currently underway. Most of these technologies can be used in conjunction with entertainment, such as remote patient-diagnosis and medical care, distance education, practical discussions and meeting time and cost-saving, to keep remote job/business people in touch with their clients. (5) 3D printing: '3D printing' or 'additive manufacturing' is the process of making 3 dimensional solid objects from a digital file. Production of 3D printed material is made using a special 3D printing system. The final item is created by printing (printing) the layers on a continuous basis until the whole thing is ready. Each layer is in the form of a thinly cut cross-section of the final object. This technology is very useful for creating extremely complex objects, natural shapes, human organs, micro- objects, etc. Because this technology is unlike traditional commodity manufacturing, where a piece of metal or plastic is cut and made into a final product. Plus 3D printing completes its work using far less material than traditional production methods. The demand for current 3D printing is mostly industrial in nature, and by 3 the global 3D printing industry can generate revenue of up to $ 2 billion. The major uses of this technology are dental products, eyeglasses, synthetic drugs, movie props, designs (lamps, furniture, etc.), fossil reconstruction, archaeological replica, reconstruction of bones and body parts in forensic pathology, reconstruction of evidence destroyed in crime detection. Formatting takes place before the production of large equipment. Article published by