European union integration challenges and opportunities
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European Union integration. Challenges and Opportunities . Costin Mandrea Coca-Cola HBC 18 th of March. CCHBC – Integrated European business. CCHBC – Integrated European business. 26 countries in 3 continents 21 Supply Chain Clusters 80 plants with 222 filling lines

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European Union integration. Challenges and Opportunities

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European union integration challenges and opportunities

European Union integration. Challenges and Opportunities

Costin MandreaCoca-Cola HBC18th of March


European union integration challenges and opportunities

CCHBC – Integrated European business


European union integration challenges and opportunities

CCHBC – Integrated European business

  • 26 countries in 3 continents

  • 21 Supply Chain Clusters

  • 80 plants with 222 filling lines

  • 77 warehouses and 278 distribution centres

  • 33,000 employees

  • 20+ toll-fillers in use

  • A large number of suppliers

  • 500mln consumers

  • 1.4 mln+ customers


European union integration challenges and opportunities

EU integration – Impact areas

  • Consumer

    • Huge market opening

    • Purchasing power goes up

    • Affordability will increase

    • New categories/higher diversification

    • New consumer behaviour – “European behavior”

    • More demanding will lead to higher rate of innovations

    • Potential constraints on promotions from EU legislation


European union integration challenges and opportunities

EU integration – Impact areas

  • Customer

  • Higher consolidation of retailers

  • Increasing the demand

  • Price comparison between countries

  • Possibility for cluster/European activations

  • Higher efficiencies opportunity

  • Transshipment


European union integration challenges and opportunities

EU integration – Impact areas

  • Competition

    • Easier access to new markets for small players

    • Economies of scale

    • Increasing competitiveness will facilitate innovation and advance

    • National monopolies will go away

    • Level playing field


European union integration challenges and opportunities

EU integration – Impact areas

  • Corporate

    • Corporate income tax

    • Accounting treatments

    • Supply chain opportunities

    • Plant network optimization

    • Labor code

    • Labor cost

    • Antitrust regulations

    • Environmental

    • Strategic pricing


European union integration challenges and opportunities

THANK YOU

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