The Beef Checkoff: Where we’ve been and where we’re going. Beef Checkoff History. Beef checkoff programs in the U.S. date back to 1922 … when the assessment rate was 5¢ a carload. Beef Checkoff History. Voluntary state programs Referendum in 1977. Referendum in 1977. Complicated
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$1 per head invested by about 900,000 beef, dairy & veal producers – $72.1 million
$1-per-head equivalent invested by importers – $7.6 million
$1 per head invested by producers in five states without beef councils – $44,000
National Cattlemen’s Beef Association
National Livestock Producers Association
American National CattleWomen
U.S. Meat Export Federation
Meat Importers Council of America
American Veal Association
86 percent of consumers recognize tagline
New campaign celebrates “The Power of Protein in the Land of Lean Beef.”
29 beef cuts meet government guidelines for “Lean” – including favorites like tenderloin, T-bone and 95% lean ground beef.
Follow-up audits in 1995 and 2000 showed reductions in waste from $279.82 per animal in 1991 to $104.92 per animal in 2000!
2005 BQA audit:
Focused on identifying needs for BQA/producer education efforts vs. comparison, but still found:
What does it all mean for the beef industry?
1. USDA per capita beef supplies
2. USDA Choice retail prices
3. Adjustment for inflation based on Consumer Price Index
4. Fixed relationship between beef price and quantity demanded, called elasticity
All told, Cattle-Fax estimates that the increase in consumer demand for beef since 1998 has added about $250 per head to the price of fed cattle and about $200 per head to the price of calves
Percent confident U.S. beef is safe from BSE
Jan. 2003Beef Safety
Prevalence of E. coli O157:H7 in Ground Beef
* and ** indicate a change to more sensitive sampling and methodology
Flat Iron $5 - $6 lbCarcass Value
More than 20,000 restaurants have offered Beef Value Cuts and about 10,000 U.S. supermarkets are offering them – nearly double the 5,000 offering them in 2005 and up from just 321 in 2003
Record $74 billion
Source: USDA & Cattle-FaxConsumer Expenditures on Beef
What can we do better?