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Press & PR

Press & PR. Catrin Taylor, Amgueddfa Cymru – National Museum Wales. Today’s session. What is news? Media & contacts Is the press release dead? Selling in PR & Social Media Tips Please ask questions…. What’s ‘new’s?. A dog biting a man is NOT news A man biting a dog IS news.

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Press & PR

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  1. Press & PR Catrin Taylor, Amgueddfa Cymru – National Museum Wales

  2. Today’s session • What is news? • Media & contacts • Is the press release dead? • Selling in • PR & Social Media • Tips • Please ask questions…

  3. What’s ‘new’s? A dog biting a man is NOT news A man biting a dog IS news

  4. What is news? • Largest • Smallest • Unusual/quirky object • Good photograph • Rare object found • Object relating to a topical issue • Human interest story/profile • National days/weeks • Exhibitions and events

  5. Some examples £100,000 from players of People’s Postcode Lottery

  6. Some examples Unseasonal wild flowers Winter 2012

  7. Media • Print • Local weekly papers (Tivyside Advertiser, Caernarfon and Denbigh Herald) • Local daily papers (Wrexham Leader, South Wales Argus) • Wales national papers (Western Mail, Daily Post) • UK national (Guardian, Times) • Magazines (Golwg, Buzz Magazine, Cardiff Life) • Specialist publications (Museums Journal, Art Newspaper)

  8. Media • Broadcast • Radio (BBC Radio Wales, Real Radio, Heart FM) • Television (Heno, BBC Wales Today, Newyddion) • Online • BBC Online, Wales Online, ITV, Culture 24 • Social Media • Facebook, Twitter, Flickr

  9. How to make contacts? • Read, listen and watch • Network • Research online • Work in partnership

  10. Is the press release dead? PRESS RELEASE • A summary of facts about an event, exhibition, programme or issue on which you want media attention • It must contain news

  11. How to write a press release • Inverted pyramid style • First paragraph is "lead" and contains the most important information • Subsequent paragraphs expand on information and give more detail

  12. A good press release • Who, what, when, where, why, and how • Who is the subject of the story? • What is the story about? • When is, or was, the event? • Where is, or was, it happening? • Why is the information important?

  13. Selling in • Journalists receive hundreds of press releases a day • Your journalist contact has to sell your story to the editor • Journalists can switch off after the first paragraph • Work to the journalist’s deadline- always ask when their deadline is

  14. Selling in • Preparation is key • Know the publications/outlets you’re calling • Be enthusiastic • End by asking ‘Is this of interest? • Any examples?

  15. PR & Social Media • Website – update regularly • Social Media • Blogs • Twitter • Vimeo • Flickr • Facebook

  16. This is news • There’s no point selling in a story if the journalist’s going to ask ‘so what?’ • Something that’s relevant to the current news cycle • Is it a story that you’d want to read?

  17. Making an impact • 55% judge you on how you say things • 38% judge you by what you look like • 7% judge you by what you say

  18. Any questions?

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