A Case Study on Kentucky Fried Chicken a.k.a KFC

1. A Case Study on Kentucky Fried Chicken a.k.a KFC KFC Article Overview     Introduction Who started KFC Business, and When did KFC change its name? More KFC Facts Products & Services

2.      Marketing Strategies of KFC SWOT Analysis The Solution to the problem Conclusion Further Reading Introduction KFC is one of the few American companies that can look back on a lengthy history of success and innovation. All of it started with one cook who created a soon-to-be global-well-known recipe extra than 70 years in the past, a listing of mystery herbs and spices scratched out at the lower back of the door to his kitchen. That prepared dinner became Colonel Harland Sanders, of the path, and now KFC is the arena’s maximum famous hen eating place chain, that specializes in that equal unique Recipe® at the side of more Crispy™ hen, home-fashion aspects and buttermilk biscuits. There are over 21,000 KFC retailers in more than a hundred thirty nations and territories around the world. Kentucky Fried Chicken (KFC) is a fast-food restaurant that has meals processed and organized with the aid of the use of popular components and production strategies. Who started KFC Business, and When did KFC change its name? KFC was founded in 1930 by Harlan Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky. March 20, 1930, was when Colonel Harlan Sanders started KFC. The first restaurant was located in North Corbin, Kentucky. KFC is a fast-food restaurant chain specializing in fried chicken. Here are some KFC facts. In the 1930s, Colonel Sanders developed the pressure fryer for cooking chicken so it could be prepared faster than deep frying and with less fat. This resulted in an increase of sales by $2 million per year to $15 million per year by 1964. The pressure fryer was invented in 1932 by Colonel Harland Sanders of Kentucky Fried Chicken. Here is a fun fact about fried chicken. Pressure frying is a type of cooking in which food is cooked using less oil than deep-frying at higher temperatures. The pressure fryer can cook chicken fast and with less oil than deep frying, producing more profits for the company. It is one of the key KFC information regarding their recipe as they follow this for their fried chicken. Now, let’s talk about their brand name. KFC has been called KFC since 1991. KFC is an abbreviation for Kentucky Fried Chicken, and it got its name from the state of Kentucky. In 1991, the company changed its name to KFC. Some people were unaware that the “F” in “fried” referred to fried chicken. Now, most people know the brand only by KFC. So, the question is, why did KFC change its name? And here is the answer. In 1991, Kentucky Fried Chicken changed its name to KFC. The company’s founder, Colonel Sanders, was a Southern gentleman, and the word “fried” had connotations that were not suitable for him. The founder wanted to be clear about where is KFC from. The company claims that it has always been known as KFC, and the change in name was just to help people pronounce it better. KFC is an American fast- food restaurant chain specializing in fried chicken headquartered in Louisville, Kentucky. That is when KFC change its name in 1991. The company changed its name from Kentucky Fried Chicken to KFC because it wanted to avoid being mistaken for a fast-food chicken chain. The company changed its name to KFC because it wanted to avoid being mistaken for a fast-food chicken chain.

3. More KFC Facts According to Schlosser 2002, rapid meals also contain a big wide variety of chemical components and regularly lack correct nutrients labeling. KFC’s strategy is to provide consumers products only based on chicken, and as most people love snacking, most of the food items of KFC are fired. However, in current years, customers globally are more and more concerned about vitamins, health, and satisfaction with their food essential issues have appeared because of recurrent food crises regarding pesticide residues on clean produce, meals contamination by using chemical substances in dairy and seafood products, and the unregulated use of additives in processed ingredients. In order to maintain the KFC business establishment, the company should focus on these facts. The adjustments in patron consuming habits and call for wholesome food had been caused by the public awareness of coronary heart disorder, most cancers, and different ailments that took place due to an unhealthy weight loss plan. Rapid food restaurants chain in America began to seize the demand of the consumers who asked for a portion of healthy rapid food. Many speedy-food eating places are looking to remodel the photo from dangerous food to healthy fast food. When it is about KFC, Burger King is one of its main competitors. Rapid-food chain consisting of Burger King which provides Lite combo food and Veggie Burger, which presented 3 chook sandwiches with a facet salad and bottled water. except, the supply of online food shipping is getting better, which gets rid of the need for consumers to pressure eating places in addition to confirming they receive meals at the proper time. This trend additionally subsidizes the mushrooming of healthful meals delivered within the Klang Valley. Therefore, KFC should have a clean function regarding offering healthful speedy meals to stay a success in the future.

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