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SilverCloud Presentation Jim Thornberry & Robert Harrigan August 2, 2011 PowerPoint PPT Presentation


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SilverCloud Presentation Jim Thornberry & Robert Harrigan August 2, 2011. Who We Are. FAIRWINDS is located in sunny central Florida, headquartered in Orlando $1.5 billion in assets 143,000 members 500 employees. The Problem:. Averaging over 30,000 calls per month into our call center

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SilverCloud Presentation Jim Thornberry & Robert Harrigan August 2, 2011

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Silvercloud presentation jim thornberry robert harrigan august 2 2011

SilverCloud Presentation

Jim Thornberry & Robert Harrigan

August 2, 2011


Silvercloud presentation jim thornberry robert harrigan august 2 2011

Who We Are

  • FAIRWINDS is located in sunny central Florida, headquartered in Orlando

  • $1.5 billion in assets

  • 143,000 members

  • 500 employees


Silvercloud presentation jim thornberry robert harrigan august 2 2011

The Problem:

  • Averaging over 30,000 calls per month into our call center

    • “What’s your routing number?”

    • “Where’s the closest ATM?”

    • “I forgot my online password”


Silvercloud presentation jim thornberry robert harrigan august 2 2011

The Problem:

  • This was causing longer wait times on the phone


Silvercloud presentation jim thornberry robert harrigan august 2 2011

More Problems…

  • Our existing Google based search engine was inaccurate at best, comical at worst

    • A search for “hours” returned info about a checking account


Silvercloud presentation jim thornberry robert harrigan august 2 2011

The Solution:

  • Find a robust web solution that could easily answer basic questions

  • If members tried it just once and received the correct answer, they would be more apt to use it again, and not call


Silvercloud presentation jim thornberry robert harrigan august 2 2011

The Solution:

  • It was at this point that we actually stopped and read one of those SilverCloud emails that we were always getting


Silvercloud presentation jim thornberry robert harrigan august 2 2011

Why SilverCloud?:

  • We found it to be the best way that members can easily find the information they’re looking for on our website


Silvercloud presentation jim thornberry robert harrigan august 2 2011

What SilverCloud Did For Us:

  • Helped reduce call volume

  • Made our website more dynamic

  • Pointed out holes in our deliver and communication processes

  • Helped us better understand

  • what our members needs are


Silvercloud presentation jim thornberry robert harrigan august 2 2011

1. Reduced Call Center Call Volume

  • Almost 20,000 questions answered through the SilverCloud system since December 2010

  • Distinct reduction in those “basic question” calls


Silvercloud presentation jim thornberry robert harrigan august 2 2011

2. Made Our Website More Dynamic:

  • Imagine this: your website can actually answer member questions

  • This makes your website more accessible, even if its not laid out well

  • Helps you deliver better service


Silvercloud presentation jim thornberry robert harrigan august 2 2011

3. Pointed Out Holes In Our Deliver And Communication Processes:

  • It tells you the questions you are being asked most

  • It tells you what your website is missing

  • It tells you what isn’t working well


Silvercloud presentation jim thornberry robert harrigan august 2 2011

4. Helps Us Better Understand What Our Members Needs Are:

  • It becomes a listening post

  • See what members are interested in

  • Spot potential service issues before they get too big


Silvercloud presentation jim thornberry robert harrigan august 2 2011

Watch It In action:

  • www.fairwinds.org


Silvercloud presentation jim thornberry robert harrigan august 2 2011

Now Get Questions Answered from Facebook:

  • www.facebook.com/fairwinds


Silvercloud presentation jim thornberry robert harrigan august 2 2011

  • Stats:

  • Currently 300 questions and answers in SilverCloud

  • 10 questions make up 40% of the questions asked

  • 92% of the questions asked were answered

  • 20,000questions asked since December, 2010


Silvercloud presentation jim thornberry robert harrigan august 2 2011

Keep It Relevant!

Listen and Respond – monitor the process

2. Predict – promotions, conversions, seasons, product changes

3. Audit – current info, remove out of date info


Silvercloud presentation jim thornberry robert harrigan august 2 2011

What Questions Can We Answer For You?


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