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Promotion of Breast Feeding

Promotion of Breast Feeding. Presented by: Cindy Magirl, RN Eric Nelson, RN Tennille Sassano, RN Jennifer Vicarie, RN. Why is breast feeding important?. Benefits of Breast Feeding Video. You tube.com. Objective. Increase the percentage of breast feeding ever

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Promotion of Breast Feeding

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  1. Promotion of Breast Feeding Presented by: Cindy Magirl, RN Eric Nelson, RN Tennille Sassano, RN Jennifer Vicarie, RN

  2. Why is breast feeding important?

  3. Benefits of Breast Feeding Video You tube.com

  4. Objective • Increase the percentage of breast feeding ever • Educate mothers on importance of breast feeding google.com

  5. Breastfeeding Report Card 2012 • Infants ever breast fed 76.9% • Infants breast fed at 6 months 47.2% • Infants breast fed at 12months 25.5%

  6. Healthy People 2020 Objective

  7. Demographics

  8. Demographics

  9. Demographics

  10. Social Determinants • Women with higher family incomes • Higher education levels • Professional or executive occupations • Foreign born Latino women Google.com

  11. Pros Cons • Protects babies • Easier to digest • Easily accept solid food • Less ear infections & diarrhea • Decrease risk of SIDS, diabetes, childhood leukemia, asthma, obesity • Mothers bond with baby • Formula cannot match exact composition of breast milk • Comfort level • Lifestyle • Medical considerations • Time commitment • Fathers and siblings feel left out

  12. Health of Mother • Decrease chance of hemorrhage • Delays return of menstrual cycle • Requires mother to take time to relax and bond • Decrease risk for diabetes, breast and uterine cancer, post partum depression, and osteoporosis • Greater weight loss • Google.com

  13. Other Benefits • Less expensive • Better for environment • Easier • Less infant deaths • Savings in medical costs

  14. HEALTH BELIEF MODEL: Precede –Proceed Model-Breast Feeding GENETICS PREDISPOSING QUALITY OF LIFE HEALTH PROGRAM HEALTH BEHAVIOR REINFORCING POLICY ENVIRONMENTAL FACTORS ENABLING

  15. HEALTH BELIEF MODEL I Planning II Risk Management Products Determinants III Educational and Environmental Development…Evaluation

  16. Possible Ways to Achieve Objective • OB Gyn offices • Healthy Lifestyles • Women’s shelters • Pregnancy Crisis Centers • Pediatrician’s offices • Prenatal classes • Hospitals

  17. Resources • Obstetricians • Pediatricians • Office staff • Healthy Lifestyles • Handouts • Media – DVD • Classroom

  18. Action Plan • Tennille and Jennifer will teach 12 classes once weekly over 3 months • Eric and Cindy will contact pediatric offices to retrieve data at the start of classes • Compile data to see if objectives are being reached

  19. Evaluation • Pediatric check sheet • Compare to Healthy People 2020 data

  20. References • Centers for Disease Control and Prevention. (2008). Breastfeeding in the United States: Findings from the National Health and Nutrition Examination Survey, 1999-2006. Retrieved from http: //www.cdc.gov/nchs/data/databriefs/db05.htm • Centers for Disease Control and Prevention. (2012). Breastfeeding Report Card – United States, 2012. Retrieved from http://www.cdc.gov/breastfeeding/data/reportcard.htm • Dermer, Alicia. (2001, August). A well-kept secret breastfeeding’s benefits to mothers. New Beginnings, 18(4), 124-127. • Harmon, Katherine. (2010, April 30). How breastfeeding benefits mothers’ health. Scientific American. Retrieved fromhttp://www.scientificamerican.com/article.cfm?id=breastfee ding-benefits-mothers&page=2 • Heck, Katherine E., Braveman, Paula, Cubbin, Catherine, and Chavez, Gilberto F. (2006, Jan-Feb). Socioeconomic Status and Breastfeeding Initiation Among California Mothers. E Journal of Public Health Reports, 121(1): 51-59. Retrieved from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1497787/

  21. References • Mcneill, Elisa. (n.d.). [Document] Precede-procede model (Green & Kreuter, 2005)-breast feeding application. Retrieved from mcneill.tamu.edu/hlkn%20415web/Precede- breastfeeding.doc • Pender, Nola, Murdaugh, Carolyn, and Parsons, Mary A. (2011). Health promotion in nursing practice (pp. 74-76). Upper Saddle River, New Jersey: Pearson. • Sy Kraft. (2011, June 14). Moms guard against SIDS and breastfeed babies; formula won’t work. Medical News Today. Retrieved from http://www.medicalnewstoday.com/articles/228457.php • U.S. Department of Health and Human Services. (2010, August 4) .Why breastfeeding is important. Retrieved from http://www.womenshealth.gov/breastfeeding/why- breastfeeding-is-important/

  22. References • U.S. Human Services, Health Resources and Services Administration, Maternal and Child Health Bureau. (2011). Child Health USA 2011. Retrieved from http://mchb.hrsa.gov/chusa11/hstat/hsi/pages/204b.h tml • Whalen, Bonny. (2012, September 6). Dartmouth- Hitchcock. The Benefits of Breastfeeding. Podcast retrieved from http://www.youtube.com/watch?v=NDVvz_HQUME • Yngve, Agneta and Sjostrom, Michael. (2001). Breastfeeding determinants and a suggested framework for action in Europe. Public Health Nutrition, 4(2B), 729-739. doi: 10.1079/PHN201164

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