Management of Technology (OM476). Innovation Patterns and Types January 25, 2006 S. Fisher. Agenda. Types of innovation Technology S-curves Trajectory of performance improvement in technology Exercise – evaluating innovation types. Types of Innovation. Product vs Process Innovation
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Innovation Patterns and Types
January 25, 2006
Highest risk products.
New product line: Product may not be new to the market, but is new to a company allowing entry into established market for the first time.
New product: Product is the first of its kind and may create an entire new market.
Highest levels of innovation required.