georgia chamber of commerce tourism and entertainment committee
Download
Skip this Video
Download Presentation
Georgia Chamber of Commerce Tourism and Entertainment Committee

Loading in 2 Seconds...

play fullscreen
1 / 35

Georgia Chamber of Commerce Tourism and Entertainment Committee - PowerPoint PPT Presentation


  • 130 Views
  • Uploaded on

Georgia Chamber of Commerce Tourism and Entertainment Committee. Listening Session: Georgia Travel. August 29 , 2012. The Backdrop .

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Georgia Chamber of Commerce Tourism and Entertainment Committee' - burt


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
georgia chamber of commerce tourism and entertainment committee

Georgia Chamber of CommerceTourism and Entertainment Committee

Listening Session: Georgia Travel

August 29, 2012

the backdrop
The Backdrop
  • During the past 12 – 14 months several tourism industry execs and groups have been exploring the possibilities and continuing previous discussions about creating a unified, comprehensive “voice” for tourism in Georgia – one that would connect the entire “supply chain” of industry groups
what we re up against do tourism dollars pay off ajc front page august 6 2012
What We’re Up Against . . .“Do Tourism Dollars Pay Off?”AJC Front Page August 6, 2012
  • “Local governments and tourism agencies lack reliable data to determine whether marketing efforts offer enough return on investment”
  • “Communities should push for better measurements and more oversight”
  • “Metro cities can’t tell how much bang for the buck they get to pull in visitors”
the task force
The Task Force
  • Larry Cooper – Cooper Transportation
  • Bill Donahue – Lake Lanier Islands Dev. Auth.
  • Joel Meyer – Little St. Simons Island
  • Sean McGinnis – Atlanta Magazine Custom Media
  • Spurge Richardson – Atlanta CVB (retired)
  • Barry White – Augusta CVB
  • Mike Williams – Lake Lanier Islands (Chair)
how did we get here
How did we get here?
  • Years ago
    • The industry relied on TDAG
  • Last Year
    • GA Chamber & Chris Clark led a series of discussions
  • This Year
    • Is there a need to pursue a unified voice for tourism and how do we fill that void?
purpose mission
Purpose & Mission
  • To leverage the collective strength of those who benefit from tourism and grow their business beyond what they can do individually; thereby, strengthening Georgia’s economy through creating and sustaining jobs and increasing private and public sector revenue
two strategic priorities
Two Strategic Priorities
  • To secure additional, incremental and sustainable investment for marketing the state of Georgia as a visitor destination
two strategic priorities1
Two Strategic Priorities
  • Secure additional, incremental and sustainable investment for marketing the state of Georgia as a visitor destination
  • Advocate on behalf of all travel and tourism sectors by facilitating coalitions and partnerships between industry partners that benefit from visitor expenditures across the public and private sectors
1 priority increased funding for marketing georgia
#1 Priority: Increased Funding for Marketing Georgia
  • Why?
    • Florida: $38 million
    • Tennessee: $12 million
    • Alabama: $11.2 million
    • South Carolina: $10.5 million
    • North Carolina: $10.1 million
    • Georgia: $6.7 million

Source: FY 2012 Budgets

1 priority increase funding for marketing georgia
#1 Priority: Increase Funding for Marketing Georgia
  • Why?
    • Michigan: $25 million
    • Virginia: $17.3 million
    • Connecticut: $15.9 million
    • Wisconsin: $15.1 million
    • Kentucky: $11.8 million
    • Missouri: $10.2 million
    • Ohio: $10 million (proposed)
    • West Virginia: $7.3 million
    • Georgia: $6.7 million
1 priority increase funding for marketing georgia1
#1 Priority: Increase Funding for Marketing Georgia
  • Educate key audiences such as public officials, the press and tourism industry partners on current issues and the economic impact of tourism
1 priority increase funding for marketing georgia2
#1 Priority: Increase Funding for Marketing Georgia
  • Educate key audiences such as public officials, the press and tourism industry partners on current issues and the economic benefits of tourism
  • Create awareness of the economic benefits created by the tourism industry
1 priority increased funding for marketing georgia1
#1 Priority: Increased Funding for Marketing Georgia
  • Educate key audiences such as public officials, the press and tourism industry partners on current issues and the economic benefits of tourism
  • Create awareness of the economic benefits created by the tourism industry
  • Serve as an advocate for the tourism industry on policy issues at the local, state, and federal levels and provide public policy support to tourism industry partners
2 advocate on behalf of tourism industry
#2: Advocate on behalf of tourism industry
  • Why?
    • Travel and tourism is a powerful economic engine
    • 5th largest employer in the state
    • Not an expense, an investment with a return
    • There is a void – a “voice” for a unified travel and tourism doesn’t exist
    • No one else is doing it or charged to do it
2 advocate on behalf of tourism industry1
#2: Advocate on behalf of tourism industry
  • Support increased industry partner participation at the Governor’s Tourism Conference
2 advocate on behalf industry
#2: Advocate on behalf industry
  • Support increased industry partner participation at the Governor’s Tourism Conference
  • Support Tourism Day at the Capitol
benefits
Benefits
  • Education - ensure that tourism is recognized as essential to the economy, image and well-being of Georgia. Audiences include:
    • Policy makers (local and state)
    • Opinion leaders and Influencers
    • Members, Partners, and Media
benefits1
Benefits
  • The ability to partner with a broad spectrum of organizations that benefit from travel and tourism
  • A collective voice advocating the benefits of travel in general, not just industry specific sectors
  • There is strength in numbers
benefits2
Benefits
  • Assist industry specific organizations and departments by supplementing their public policy and educational efforts
  • Provide a broader representation and support of tourism through stronger coalitions, partnerships and alliances
benefits3
Benefits
  • More visitors resulting in:
    • Increased visitor spending related tax revenue
    • Supporting existing jobs
    • Creating new jobs
a new organization
A new organization

The Georgia Travel Association

or simply
Or Simply. . .

“Georgia Travel”

proposed organizational structure
Proposed organizational structure
  • Affiliate of the GA Chamber of Commerce
  • Board of Directors
  • Funded by Members
  • Executive Director who reports to the Chamber CEO and BOD
ga chamber affiliate
GA Chamber Affiliate
  • GA Travel
  • Advocate and educate
  • Set organizational and staff objectives
  • Hire, fire, evaluate the Director
  • Spokesperson for the industry
  • Fundraising
  • Chamber
    • Lobbying
    • Administrative support
    • D&O Insurance
    • Office space
    • Accounting
    • Employee benefits
    • Start up services
    • Assist fundraising
membership
Membership
  • Primary beneficiaries of visitor expenditures
    • Hotels
    • Restaurants
    • Retail
    • Transportation
    • Arts and entertainment
    • CVBs
    • Attractions
  • Non-traditional
membership1
Membership
  • Cornerstone
    • Corporations
  • Partner associations
    • GACVB, GHLA, GRA, Transportation, Retail, Arts, Sports Councils
  • General members
board of directors
Board of Directors
  • Cornerstone members
  • Partner association members
    • GACVB, GHLA, GRA, Transportation, Retail, Arts
  • GA Chamber CEO
  • GDEcD designee (ex-officio)
membership investment
Membership investment
  • Seek 3 year commitments
    • Cornerstone (10 at $15,000 each)
    • Partner associations (5 at $5,000 each)
    • General members (45 at $1,500 each)
  • Annual budget = $242,500
proposed timeline
Proposed Timeline
  • May 2012 - presented to GA Chamber Tourism & Ent. Committee and received support to move forward
  • July 2012 - presented to GA Chamber CEO and received support to move forward
  • August 2012 - received support from GDEcD
    • Present to industry at Governors Conference and seek support to move forward
    • Meet with industry assocs. GACVB, GHLA, GRA
  • Fall 2012 - collateral, mission and benefit statements
    • membership recruitment and fundraising
action items next steps
Action Items / Next Steps
  • Identify and organize an implementation & membership task force
  • Identify initial investors and obtain commitment
purpose mission1
Purpose & Mission
  • Strengthen Georgia’s tourism industry through increased and sustained funding for marketing, thereby driving increased visitor expenditures, which leads to an enhanced tourism economy by creating and sustaining jobs and increasing private and public sector revenue
strategy
Strategy
  • Secure additional investment for marketing
  • Unite all travel and tourism sectors
ad