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How Computers Are Used in the World of Advertising

How Computers Are Used in the World of Advertising. Advertising - a persuasive communication in a paid medium by an identified sponsor. 4 major organizations which comprise the field of advertising are: advertisers ad agencies suppliers media.

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How Computers Are Used in the World of Advertising

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  1. How Computers Are Used in the World of Advertising

  2. Advertising- a persuasive communication in a paid medium by an identified sponsor. 4 major organizations which comprise the field of advertising are: advertisers ad agencies suppliers media

  3. Advertising Uses Computers for Many Different Tasks • Advertisers-use computers to create the layout their client wants for a certain project • Ad Agencies-use computers to present the finished work to their clients and re-touch anything the client may want changed • Suppliers-may use computers to make spreadsheets of the items they have sold or are selling • Media-use computers to distribute their ads whether in newspapers, magazines, or TV stations

  4. Advertising Uses Computers for Many Different Tasks • Creating Designs • Writing Scripts • Account Management • Marketing • Ad Preparation • Contacting Clients • Graphic Designs • Advertising Ads

  5. The Designers • Graphic Designers use high tech creative programs in order to create a specific add for their client. The client is able to make changes to the design with the computer programs • Computer Generated Graphics-are used for TV commercials and help reach a specialized market, such as children to help show things they might not otherwise understand.

  6. As you can see, computers help the world of advertising out in a big way. Whether it is writing scripts, sending emails, or designing ads computers can be used for a lot. Without the use of a computer, advertisers would be sent back to the drawing boards.

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