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THE GALAXY RECONFIGURED. Marshall McLuhan Of his own work, McLuhan has remarked: "I don't pretend to understand it. After all, my stuff is very difficult." Playboy Magazine 1969. THE GALAXY RECONFIGURED. Last chapter of The Gutenberg Galaxy (1962)

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The galaxy reconfigured

THE GALAXY RECONFIGURED

Marshall McLuhan

Of his own work, McLuhan has remarked: "I don't pretend to understand it. After all, my stuff is very difficult."

Playboy Magazine 1969


The galaxy reconfigured1
THE GALAXYRECONFIGURED

  • Last chapter of The Gutenberg Galaxy (1962)

  • Typographic technology caused a shift in Western thought

  • Gutenberg as a starting point for understanding the current shifts


The galaxy reconfigured2
THE GALAXY RECONFIGURED

  • William Blake: Externalization of the sense, bodily or mental function in technological form

  • In beholding this new thing, man is compelled to become it

  • Blake had the insights but not the technological resources for rendering his vision.


The galaxy reconfigured3
THE GALAXY RECONFIGURED

  • The best of all possible worlds “was merely a quantitive idea of a bag crammed to the utmost with goodies…”

  • Mechanical matching, not imaginative making

  • The intellectual is no longer to direct the individual perception and judgment but to explore and to communicatie the massive unconsciousness of collective man.


The galaxy reconfigured4
THE GALAXY RECONFIGURED

  • A market economy “can exist only in a market society.”

  • Absurdity in the present time of trying to institute market economies in countries like Russia or Hungary.

  • A long period of psychic transformation.


The galaxy reconfigured5
THE GALAXY RECONFIGURED

  • The method not of closure and perspective but of the open “field”

  • Shift: Bag crammed full of goodies  open “field”

  • [open field] Reverses all aspects of the 19th century discovery of the assembly-line


The galaxy reconfigured6
THE GALAXY RECONFIGURED

  • What will be the new configurations of mechanisms and of literacy as these older forms of perception and judgment are interpenetrated by the new electric age?

  • Trauma and tension to every living person.


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