Marketing: Building Blueprints for Business. (Chapter 4). &. Marketers Advertisers. Many different types of marketers. Many different types of marketers Packaged goods. &. Marketers Advertisers. Many different types of marketers Packaged goods. Durable Goods. &.
Marketing:Building Blueprintsfor Business
HP “Maestro” - Goodby Silverstein
2 Types of Organization
Bridgette Heller - from Brand ManagerGevaliato Category Manager for Coffee at KGF
1. Setting overall marketing strategy
2. Developing annual marketing plan
3. Calculating annual marketing budget
4. Assigning marketing tasks (planning)
NOTE: All of this is covered in more detail in Chapter 8 - Marketing & Planning
4. Assigning marketing tasks (continued)
5. Supervising internal functions
6. Overseeing external services
7. Measuring and tracking efforts
8. Reporting performance to management
9. Integrating results into planning
NOTE: Some of this is covered in more detail in Chapter 11 Evaluation & Integration
The future is sure to be challenging.
But those challenges will be met with Marketing!
Because today and tomorrow Marketing is Everything!