Establishing Objectives and Budgeting. Sam Skreen. Setting GOALS (Objectives) Specific Measureable Attainable Realistic Quantifiable. SMARQ!. Nature of Objectives. “Look at your sales, now look at me, now look back at your sales.”. Ad campaign increased sales by 107%. $UCCE$$!.
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Establishing Objectives and Budgeting
“Look at your sales, now look at me, now look back at your sales.”
increased sales by 107%
Sent appropriate message
to target consumers
Builds long term
Firms must ensure the
objectives are within their budget
Advertisers MUST communicate
the value generated by the ad campaign
Creative Strategy Planning and Development