Establishing Objectives and Budgeting. Sam Skreen. Setting GOALS (Objectives) Specific Measureable Attainable Realistic Quantifiable. SMARQ!. Nature of Objectives. “Look at your sales, now look at me, now look back at your sales.”. Ad campaign increased sales by 107%. $UCCE$$!.
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SMARQ!Nature of Objectives
increased sales by 107%
Sent appropriate message sales.”
to target consumers
Builds long term
brand directionCommunication Objectives
Firms must ensure the sales.”
objectives are within their budget
Advertisers MUST communicate
the value generated by the ad campaignBudgeting