Bulk SMS in Nigeria is a technology or strategy for sending mass messages to multiple numbers at the same time. Recently Nigerian Communications Commission (NCC), the body that regulates GSM operators in Nigeria said that the GSM Database of phone users has increased to 143millions, this is a huge numbers. Imagine sending product adverts/ information to 143m active phone users, the advert will go far and get to active 143m numbers.
This technology is still enjoy low patronage in Nigeria, this is because so many organisations have not been identified with it, and this is due largely to their inability to know the great benefit of Bulk SMS in Nigeriato other means of advertising. And many Nigerians are having doubt about any online business including bulk sms.
I want to use this medium to give confidence to captain of industries that Bulk SMS in Nigeriais a strategy to use for advert and promotion and to think of the gains and advantages of using it than other means of promotion.