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ZARA

ZARA. PRESENTED BY- ASHISH MALOO. www.powerpointpresentationon.blogspot.com. OVERVIEW. HISTORY. 1975 – Opening of first store in Central Street 1980 – International expansion through Porto 1989 – Entered U.S. 1990 – Entered France 1992 – Entered Mexico 1993 – Greece

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ZARA

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  1. ZARA PRESENTED BY- ASHISH MALOO www.powerpointpresentationon.blogspot.com

  2. OVERVIEW

  3. HISTORY 1975 – Opening of first store in Central Street 1980 – International expansion through Porto 1989 – Entered U.S. 1990 – Entered France 1992 – Entered Mexico 1993 – Greece 1994 – Belgium and Sweden 2001 – Listed up in Madrid Stock Exchange

  4. Born in 1936 in Leon A Spanish Fashion Entrepreneur Chairman of Inditex Spain’s richest man and listed as the seventh richest man in the world Started up his career as a gofer at the age of 14 In 1972 introduced Confeccious Goa (bathrobes) Amancio Ortega

  5. Keeping brand simple and direct Manufacturing in less quantities Targeting higher income group people Making parity with the trend Quick replacement through new styles Introducing fashion statement Target customers Men, Women and Children Success Keys

  6. ADDS

  7. It has 1520 retail outlets all over the world Annual turnover 6824 million Euros Inditex is the holding company of ZARA Present in 77 countries Siblings – Massimo Dutti, Pull and Bear, Bershka Third largest clothing retailer in world PRESENT VIEW

  8. Zara’s Business Model

  9. Launches 10,000 new designs each year Best quality Latest designs Starting price $150 A secret player in the market UNIQUENESS

  10. COMPETITORS

  11. Launched in 2010 Stores opened in Citywalk and DLF promenade(Delhi) and in Palladium mall (Mumbai) Entered through a joint venture with Trent Lmtd, a Tata Group Company Holds 51% share while Trent holds 49% share Discovered the preference for bright colours mainly black, brown, white Achieved sales of 1.25crore in Delhi and Mumbai ZARA IN INDIA

  12. STORES IN INDIA Citywalk (Delhi) Palladium Mall (Mumbai)

  13. To expand their retail outlets in Miami (U.S), California, and in India FUTURE PLANS

  14. Encouraging recycling Introducing paper bags Animal reering Transportation through bio- diesel fuel COMMITMENTS

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