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For more course tutorials visitwww.tutorialrank.comWeek 1DiscussionsTo participate in the following discussions, go to this week's Discussion link in the left navigation.Business and Strategic PlanningThe business plan of a healthcare organization describes the purpose of the HCO and lends structure to its organizational goals. The strategic plan is used as a directional guide; in other words, how the organization will fulfill its purpose and put ideas into action.

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Mha 626 dreams come true tutorialrank com

MHA 626 Dreams Come True-tutorialrank.com

For More Tutorials

www.tutorialrank.com


Mha 626 dreams come true tutorialrank com1

MHA 626 Dreams Come True-tutorialrank.com

  • Week 1

  • Discussions

  • To participate in the following discussions, go to this week's Discussion link in the left navigation.

  • Business and Strategic Planning

  • Strategic Planning and Marketing

  • Figure 1.1 in the course text illustrates how various functional plans for a healthcare organization support the overall strategic plan.

MHA 626 Week 1 Discussion 1 Business and Strategic Planning

MHA 626 Week 1 Discussion 2 Strategic Planning and Marketing


Mha 626 dreams come true tutorialrank com2

MHA 626 Dreams Come True-tutorialrank.com

  • Assignment

  • To complete the following assignment, go to this week's Assignment link in the left navigation.

  • Vision, Mission, and Values Statements

  • Assignment

  • To complete the following assignment, go to this week's Assignment link in the left navigation.

  • Vision, Mission, and Values Statements

MHA 626 Week 1 Individual Assignment Vision, Mission, and Values Statements (Banner Health Organization)

MHA 626 Week 1 Individual Assignment Vision, Mission, and Values Statements (Department of Defense military medicine)


Mha 626 dreams come true tutorialrank com3

MHA 626 Dreams Come True-tutorialrank.com

  • Assignment

  • To complete the following assignment, go to this week's Assignment link in the left navigation.

  • SWOT Analysis

  • Assignment

  • To complete the following assignment, go to this week's Assignment link in the left navigation.

  • SWOT Analysis

MHA 626 Week 2 Assignment SWOT Analysis (Banner Health Organization)

MHA 626 Week 2 Assignment SWOT Analysis (Department of Defense military medicine)


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MHA 626 Dreams Come True-tutorialrank.com

  • Patient-Centered Marketing

  • This discussion will allow you to generate content for your Final Project regarding your chosen healthcare organization’s customers and demographics.

  • Selecting Marketing Strategies

  • This discussion will allow you to create content for your Final Project regarding the use of an appropriate marketing strategy. Marketing strategies provide direction for marketing efforts that support the goals of the strategic plan. As described in Chapter 7, there are three basic marketing strategies:

MHA 626 Week 2 Discussion 1 Patient-Centered Marketing

MHA 626 Week 2 Discussion 2 Selecting Marketing Strategies


Mha 626 dreams come true tutorialrank com5

MHA 626 Dreams Come True-tutorialrank.com

  • Assignment

  • To complete the following assignment, go to this week's Assignment link in the left navigation.

  • The Importance of Marketable Objectives

  • Internal and External Environmental Analyses

  • For this discussion, you will examine information and data from the SWOT analysis you conducted in Week Two and learn how that information and data can be applied to the Environmental Analysis section of your marketing plan for the Final Project. To prepare for this discussion, read Chapter 5 of the course text. It is also recommended that you review Chapter 4, which was read last week.

MHA 626 Week 3 Assignment The Importance of Marketable Objectives (Banner Health Organization)

MHA 626 Week 3 Discussion 1 Internal and External Environmental Analyses


Mha 626 dreams come true tutorialrank com6

MHA 626 Dreams Come True-tutorialrank.com

  • Internal and External Environmental Analyses

  • For this discussion, you will examine information and data from the SWOT analysis you conducted in Week Two and learn how that information and data can be applied to the Environmental Analysis section of your marketing plan for the Final Project. To prepare for this discussion, read Chapter 5 of the course text. It is also recommended that you review Chapter 4, which was read last week.

  • Examining Market Research Strategies

  • For this discussion, you will examine market research strategies and how the information gleaned can be applied to the Marketing Mix section of your Final Project. Services offered by healthcare organizations are becoming increasingly diversified regarding services offered. With this said, health care organizations rely on market research to determine their best course of action regarding time and financial investment.

MHA 626 Week 3 Discussion 1 Internal and External Environmental Analyses

MHA 626 Week 3 Discussion 2 Examining Market Research Strategies


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MHA 626 Dreams Come True-tutorialrank.com

  •  Assignment

  • To complete the following assignment, go to this week's Assignment link in the left navigation.

  • Database Marketing

  • Assignment

  • To complete the following assignment, go to this week's Assignment link in the left navigation.

  • Database Marketing

MHA 626 Week 4 Assignment Database Marketing (Banner Health Organization)

MHA 626 Week 4 Assignment Database Marketing (Department of Defense military medicine)


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MHA 626 Dreams Come True-tutorialrank.com

  • Marketing Opportunities and Strategies

  • For this discussion, you will obtain information for the Marketing Mix section of your Final Project.

  • Planning and Control Measures

  • For this discussion, you will generate content for your Final Project regarding plan evaluations that are associated with a product or service.

MHA 626 Week 4 Discussion 1 Marketing Opportunities and Strategies

MHA 626 Week 5 Discussion 1 Planning and Control Measures


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MHA 626 Dreams Come True-tutorialrank.com

  • Implementation of Performance Evaluation

  • This discussion will allow you generate content for your Final Project regarding the implementation of performance evaluation.

  • Ethical and Legal Issues Surrounding Social Media and Marketing

  • This week you will discuss legal and ethical issues surrounding the use of social media in marketing. As discussed in Chapters 10 and 11 of the course text and this week’s required article, the use of social media within marketing plans provides opportunities for marketing departments to improve customer contact and brand awareness.

MHA 626 Week 5 Discussion 2 Implementation of Performance Evaluation

MHA 626 Week 6 Discussion 1 Ethical and Legal Issues Surrounding Social Media and Marketing


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MHA 626 Dreams Come True-tutorialrank.com

  • Marketing Plan

  • To prepare for this assignment, read this week’s required article by Firshein (1996). For your Final Project, you will compile the work you have completed throughout the course to develop a 10- to 15-page marketing plan that supports the goals of a strategic plan for a real-world healthcare organization, incorporating instructor and peer feedback as appropriate. The Marketing Plan must contain the following sections:

  • Marketing Plan

  • To prepare for this assignment, read this week’s required article by Firshein (1996). For your Final Project, you will compile the work you have completed throughout the course to develop a 10- to 15-page marketing plan that supports the goals of a strategic plan for a real-world healthcare organization, incorporating instructor and peer feedback as appropriate. The Marketing Plan must contain the following sections:

MHA 626 Week 6 Final Paper Marketing Plan (Banner Health Organization)

MHA 626 Week 6 Final Paper Marketing Plan (Department of Defense military medicine)


Mha 626 dreams come true tutorialrank com11

MHA 626 Dreams Come True-tutorialrank.com

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