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For more course tutorials visitwww.uophelp.comBrand Extension Marketing Plan Project; Introduction: The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.;Project Assignment: As we begin our project here in Unit 1, you need to first assume you have the role of a marketing manager for one, new, currently not available product on the behalf of a real, for-profit organization. Consider this a ?brand extension?:you are adding a product to an existing company?s product line. This product may be introduced on a local, regional, national, or international scale.;It is very important that you fully comprehend what a brand extension is before you begin your major assignment.Find ?brand extension? in your Kotler text and make certain you understand the definition.Brand extensions fall into two categories: line extension and category extension. Be sure to understand the difference. Reading this section in your text will be extremely helpful to you!;Give careful thought to your selection. Remember that the proposal is for a new product for a new market.Extend the brand name into a new product offering. In other words, offer a ?new to the company? product. Companies may do this by buying an existing product or by importing a new product and putting their own name on it or by developing their own new product to compete in the market.;Be sure to follow the Brand Extension Marketing Plan directions contained in the guide located in Doc Sharing. It is important to address each and every question/segment in the rubric in order to receive maximum points.

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Gb 530 seek your dream uophelp com

GB 530 Seek Your Dream/Uophelp.com

For more course tutorials visit

www.uophelp.com


Gb 530 seek your dream uophelp com1

GB 530 Seek Your Dream/Uophelp.com

GB 530 Unit 1 Assignment Brand Extension Marketing Product Proposal

For more course tutorials visit

www.uophelp.com

Brand Extension Marketing Plan Project; Introduction: The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.;Project Assignment: As we begin our project here in Unit 1, you need to first assume you have the role of a marketing manager for one, new, currently not available product on the behalf of a real, for-profit organization. Consider this a ?brand extension?:

you are adding a product to an existing company?


Gb 530 seek your dream uophelp com2

GB 530 Seek Your Dream/Uophelp.com

GB 530 Unit 2 Assignment Brand Extension Marketing Plan

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Unit 2 Assignment RubricBrand Extension Marketing PlanIntroduction: The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization. Using the Marketing Plan guidefound in Doc Sharing, complete and submit the following components of your Marketing Plan. Unit 2: Identifying and Assessing Marketing Opportunities 


Gb 530 seek your dream uophelp com3

GB 530 Seek Your Dream/Uophelp.com

GB 530 Unit 3 Assignment Brand Extension Marketing Plan Connecting with the Customer

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Unit 3 Assignment Rubric

Introduction: The major project in this course is to complete a Brand

Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.


Gb 530 seek your dream uophelp com4

GB 530 Seek Your Dream/Uophelp.com

GB 530 Unit 4 Assignment Brand Extension Marketing Plan (Developing Strong Brands)

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Unit 4 Assignment Rubric

Introduction: The major project in this course is to complete a Brand

Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.


Gb 530 seek your dream uophelp com5

GB 530 Seek Your Dream/Uophelp.com

GB 530 Unit 5 Assignment Developing a Marketing Plan

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DEVELOPING

A

MARKETING PLAN:

A Template for

Analysis and Strategy

This template is designed for the analysis and planning phases of marketing strategy development. You mustresearch and understand the product and/or organization before using this document. By working through the first half of the template, you will develop a comprehensive customer, competitor, organizational and environmental analysis. This sets the stage for an effective strategy planning discussion. Remember: Strategy is often inaccurate until the analysis phase is satisfactorily completed. The rest of the document is designed for the actual strategy development phase of marketing planning and should be used only after the analysis is complete. By working through these pages you will develop a comprehensive plan for a successful business and marketing strategy.


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GB 530 Seek Your Dream/Uophelp.com

GB 530 Unit 6 Assignment Final Marketing Plan Presentation

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GB530: Marketing Management unit 6

Unit 6 BEMP Assignment Rubric

Introduction: The major project in this course is to complete a Brand

Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.


Gb 530 seek your dream uophelp com7

GB 530 Seek Your Dream/Uophelp.com

GB 530 Unit 6 Assignment Self Direction Learning Plan

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GB 530 Unit 6 Assignment Self Direction Learning Plan


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GB 530 Seek Your Dream/Uophelp.com

For more course tutorials visit

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