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Missao Tecnica Course Introduction

Missao Tecnica Course Introduction. Dr. Dale S. Rogers Nevada Logistics Institute Reno, NV 4 August 2013. Complexity. Structure determines behavior Behavior does not determine structure. Structure Drives Behavior. “End of the Beginning”.

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Missao Tecnica Course Introduction

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  1. MissaoTecnica Course Introduction Dr. Dale S. Rogers Nevada Logistics Institute Reno, NV 4 August 2013

  2. Complexity

  3. Structure determines behavior Behavior does not determine structure Structure Drives Behavior

  4. “End of the Beginning” “We are much closer to the end of the beginning than the beginning of the end.” Source: Thomas Friedman, (2004) The World is Flat

  5. Brazil Best solution Taxes big issue Interest rates big issue Technology US Sufficient solution Taxes not as much of an issue Interest rates important but not problem Technology that is cheap Differences between Brazil & US Business

  6. NASCAR vs. F1

  7. Leviton • Electrical Distributor • Privately Held • Semi-Automation • Cost-Cutter

  8. Microsoft • Large Software company • International responsibility • Changing the Supply Chain Model

  9. Baker & Taylor Books & Entertainment • Book distributor • Limited automation • Innovative warehouse • Flexibility and agility

  10. Amazon.com • Book, Music, & Video Distribution • Large , New Facility • E-Commerce pioneers • Automated

  11. Wal-Mart Distribution Center • Largest retailer in the world • Grocery distribution center • Talented supply-chain managers • New facility – opened August 1, 2006

  12. Diapers.com • Fast-growing startup • E-Commerce • Kiva Robots • New sister company – Soap.com

  13. Starbucks Manufacturing Plant • Coffee roasting plant • High-margin business • High-growth business • State-of-the-art facility

  14. GENCO/Sears Returns Center • Return center • Best company in the world at managing central return centers • Cost management • Discipline

  15. SanDisk Corporation • Rapid growth • Brilliant supply chain concept • Complexity • Product introduction • Global

  16. FedEx • Major U.S. hub • Oakland Airport • New transportation developments • Firm in transition

  17. Port of Oakland • Fourth largest container port in the U.S. (after Los Angeles, Long Beach and Charleston) • Important west coast port • Much regulation • Over-taxed • Hard to make changes quickly

  18. Extensive Shipping Service Options Seattle Tacoma Portland Oakland Los Angeles Long Beach • Service String Choices • 25+ Carriers • 50+ Unique Service Strings • Calling at over 80 ports in 36 countries • 100+ Sailings to/from the West Coast per week

  19. Corsair Memory • Silicon Valley Startup • High performance computing • Building out the supply chain • Speed of business

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